Every Door Direct Mail
- Every Door Direct Mail-compliant sizes
- No postage permit or mailing list required
- Optional bundling in sets of 100
- Free file setup template guides and file review
Features
- Every Door Direct Mail-compliant sizes
- No postage permit or mailing list required
- Optional bundling in sets of 100
- Free file setup template guides and file review
Hassle-Free and High-Quality Every Door Direct Mail® Printing
Need to create personalized messaging that will reach your target demographic? Print EDDM®-compliant postcards that fulfill the USPS’ requirements. This direct mail strategy lets you reach a specific demographic at affordable rates. You can easily promote your business and expand your current market reach. Just use the USPS’ mapping tool to see which postal route fits your potential customer profile based on demographic data like age range and household income. Once your postcards are ready, USPS will deliver your message to every address in the selected postal route.
This removes the need to upload a mailing list or include a postage permit. At UPrinting, we take care of every customization detail, from sizes that fit EDDM® postcard requirements to cardstock that endures multiple handling.
EDDM® Postcard Printing Guidelines
We print approved EDDM® sizes from 6.25" x 8" to 11" x 17" on your choice of durable 14 pt. or 16 pt. stocks.
The 3 most popular Every Door Direct Mail® postcard size options are:
- 6.5” x 9”
- Oversized postcards 8.5" x 11"
- Tri-fold menus 4.25" x 14"
The dimension guidelines as listed on the USPS EDDM® page are:
- Rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch
- One of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick
- Not more than 15 inches long, 12 inches high, or 3/4 inch thick.
All available sizes follow the EDDM® postcard requirements. Our three most popular sizes are:
- 6.5” x 9”
- 6.5” x 11”
- 8.5” x 11”
Download any of the templates available to ensure the file follows all the necessary printing guidelines. The sample design below shows how your artwork will appear with the guidelines considered:
- A safe zone should not include any important details, text, or images beyond its green dotted area. This prevents essential information from being cut in the final print.
- The trim line determines where the final design will be cut. Only your background color should be seen here, but cannot include anything in the safe zone.
- Bleed should include the background of your artwork, up until the edge of this area. This is crucial for designs that extend up to the edge of your final size.
Direct mail postcards' available finishes include matte, gloss, and high-gloss UV. You also have the choice to use standard EDDM® retail indicia or to have your indicia on your artwork file. Together, these options allow you to create quality postcards in EDDM® compliant sizes and formatting that suit whatever artwork you have.
Optional bundling in sets of 100 is also available to meet USPS requirements for EDDM®.
You can also download any of these free postcard templates and mailing guides in your preferred size and file format. AI, JPG, PDF, PS, and PUB formats are available. Use these templates with your preferred design tool to account for the bleed, trim, and safe zone for your artwork, as well as for technical mailing requirements. Templates are also arranged according to size and orientation.
How to Craft an Effective Direct Mail Message
Stick to one main purpose for your EDDM® postcard.
Are you promoting a new product line or store opening? Are you a realtor announcing your next open house? Or do you simply want to greet both old and new customers during the holidays? Decide on your postcard’s central message and design every element to serve this purpose.
The simpler, the better.
You probably have a lot to say but a simple message comes out clearer. Focus on the purpose of your direct mail postcard. Otherwise, you distract customers with information that may get in the way of your end goal or call-to-action. Make sure everything on the postcard leads and helps the recipient toward the desired action.
Formulate a design strategy.
Your postcard needs to do more than look nice. The message should appeal to your target demographic and be readable in one glance. A call-to-action must be clear so the EDDM® postcards serve their purpose. Align the message such that it leads your recipient to the call-to-action.
You can also personalize the message and images according to your chosen demographic. See what colors, tone, and images match so it can appeal to your target market. To narrow down your design choices, try to imagine the demographic’s lifestyle. Activities like their outdoor hobbies and food preferences help in envisioning what attracts your selected recipient.
Printing & Ordering is Easy
Ordering EDDM® compliant postcards is easy if you choose a professional EDDM® printer. Download our postcard templates and mailing guide in the size and file format you need. Use these templates with your preferred design tool to account for the bleed, trim, and safe zone for your artwork, as well as to account for technical mailing requirements. When you’re ready to print, just select the options you need, and upload your file. You can get your finished EDDM® postcards in as soon as 1 business day and start selecting postcard mailing delivery routes at your local post office through bundle mailing with USPS.
Resources:
8 Postcard Printing Tips Your Printer Forgot to Tell You
Direct Mail Postcard Ideas
EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.
UPrinting is an independent provider of Every Door Direct Mail® products that are not associated with nor sponsored by the United States Postal Service.
EDDM® Postcards FAQs
The indicia should indicate the words “EDDM retail” on the last line, while “PAID” is shown on a separate line. You can download the indicia from the USPS site here.
- ZIP Code
- Delivery type (residential or business address?)
- Route number
- Drop off date of your EDDM® postcards
- Number of mailers per bundle
- Number of mailers per bundle
- The total number of bundles
Note that to qualify as flat, your postcard can only exceed one of the above dimension minimums but comply with all the flat maximums. For more detailed information, check out the USPS EDDM® page.
Have your own questions? Find answers from others and ask your own questions.
Size. Color. Material. It's all here, and more.
5 Paper/Stock Options
14 pt. Cardstock Gloss
- Stiff, thick cardstock with a gloss finish for sheen and vibrant colors
- Aqueous (water-based) coating adds scratch and scuff resistance
- Paper from sustainable sources
- May be written on but testing is recommended. Ballpoint pens (oil-based ink) and permanent markers work best.
- Most popular choice for Business Cards, Postcards, Hang Tags and Pocket Folders
- Note: We do not guarantee writability or printability of coated paper
14 pt. Cardstock Matte
- Stiff, thick cardstock with a non-reflective matte finish for a classic and elegant look
- Aqueous (water-based) coating adds scratch and scuff resistance
- Paper from sustainable sources
- Non-glossy surface provides better writability but testing is recommended.
- Ballpoint pens (oil-based ink) and permanent markers work best.
- Great choice for Business Cards, Postcards, Hang Tags and Pocket Folders
- Note: We do not guarantee writability or printability of coated paper
14 pt. Cardstock High Gloss (UV)
- Stiff, thick cardstock with UV gloss coating for a mirror-like finish
- Scratch and fade-resistant
- Paper from sustainable sources
- Permanent ink markers work best for writing given sufficient drying time
- Excellent choice for Business Cards, Postcards, Hang Tags and Club Card Flyers
16 pt. Cardstock Gloss
- Slightly thicker than the 14 pt. cardstock; added rigidity prevents folds and creases
- Provides limited writability using some ballpoint pens or permanent markers
- Colors appear extra vivid and come with a reflective shine
- Achieves a distinct, professional look for your company
16 pt. Cardstock Matte
- Slightly thicker than the 14 pt. cardstock and exudes professionalism and high quality
- Colors come out muted for an elegant, subdued effect
- Ballpoint pens with oil-based ink and permanent markers write best on the surface
Every Door Direct Mail® templates.
Save time by using our free templates. Our templates have been setup with proper bleeds and margins, assuring your print job turns out accurate. To download, select a file type and click on the size below.
Reviews. See what our customers say.
Customer Questions
The pricing will be based on some of your specifications and quantity. It's best to get these submitted to us for a Quote. Please give us a call and speak to one of our Mailing representatives.
The Post Office would handle identifying each home in a certain Zip Code. However, if you wish to find out which homes are actually for sale, you may wish to get a mailing list with this specific information. Please give us a call and request to speak to a Mailing or Custom Representative for details.
If the item is a postcard for mailing, the indicia will always be on the opposite side or blank back which you mentioned. It will always be on the top right corner measuring 1" x 1". It is best for you to download the template for mailing jobs whether it is for Direct Mailing or for Every Door Direct Mail (EDDM) at our mailing page: https://www.uprinting.com/mailing-service.html
We only print the items as a regular postcard order using the template allowable by USPS and we will ship the package to you. Once you receive the package, you may bring it to the local office so you can choose the route where you want them to be mailed.
Please provide us with the full specifications of your potential order so we can get you a quote. You can submit a custom quote request here:
Hi Allen,
For every door direct mail. We only print the postcards with the indicia and deliver them to you so you can make arrangements with your local post office. You can arrange how the postcards will be mailed out and postage are paid through them directly. You may coordinate with them on how the postcards are tracked if in case it was not delivered.
Thanks,
Your files will be reviewed for printing errors without paying a cent.
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