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Custom Wine Labels


Create Well-Designed Wine Labels That Stand Out on Shelves.

For some, choosing the right wine to pair with a dish is like choosing an outfit for a party. Should it be port wine, red wine, or chardonnay? The perfect pairing to go with a medium-rare steak or tasty baked fish makes all the difference. Wine labels help stir customers toward your fine selection. An elegantly crafted design and how it appears on print sets the impression you need to make as customers search for the perfect bottle of wine.

Custom wine labels place your brand as the top choice. A balanced combination of colors, smart typography and a strategic logo placement will lead people toward your bottle of shiraz or cabernet. Here’s how you can personalize every detail to complete the perfect label design.



How to Choose the Right Size and Shape for Your Wine Label

Determine your wine bottle’s shape. From there, you can select a suitable size for the label.
Below are the five common wine bottle shapes and the maximum height for their labels:


Maximum Label Height
Alsace – Normally for dessert wines such as Riesling. 4.5” height
Bordeaux – The most used bottle size that can fit many label dimensions. Typically used on Merlot, Cabernet Sauvignon, and white wines like Sauvignon Blanc. 6.5” height
Burgundy – Its sloping shoulder tends to lessen the height measurement options for labels; commonly seen on Pinot Noir and Chardonnay. 4.5” height
Rhone – The bottle used for Syrah and Grenache. It looks like the Burgundy but measures differently in its circumference. 4.5” height
Champagne – Pressure inside the bottle forms its shape; the thick glass allows it to withstand the pressure. 4” height


Choose Between Cut-to-Size or Roll Labels. Are you a small business labeling around 25 to 100 wine bottles and need to do so yourself? Cut-to-size comes in individual pieces you and your small team can apply in a few hours.

Roll labels fit most label dispensers. They have a 3” diameter roll and the number of labels per roll will depend on the size.

Select a paper that complements the colors and achieves the design’s intended effect.

Cut-to-size labels come in two durable adhesive materials:

  • 70 lb. label is recommended for wine bottles that will primarily be stored indoors but not inside a refrigerator. It is not waterproof and comes in gloss, high-gloss, or matte coating.
  • 4 mil. white vinyl high-gloss (UV) is waterproof and oil resistant. It will keep your design good as new even if it’s refrigerated and displayed outdoors.

Roll labels are printed in the materials normally used on beverages:

  • BOPP is tearproof, waterproof, and oil-resistant. Its polypropylene keeps the design intact even after exposure to moister, water, and oil in refrigeration.
  • Textured materials are the standard choice for wine bottles. It comes in three variations of white and comes uncoated or in matte.

For more information on the available materials, check out the Material & Specs tab.

How to Print Your Personalized Wine Labels


Upload your file to our online calculator.

Have a print-ready file set to your desired size and shape? You can upload a file in PDF, JPG, PNG, AI, or PUB format. Files can be transferred from your computer, Dropbox or One Drive. The maximum file size upload is at 200 MB. On the same “File Upload” page, select “Wait – I want to receive and approve a free PDF proof” to review your PDF proof before it’s printed. Note that printing only begins once you approve the PDF from your uploaded file.


Create a design online, straight from your browser.

Our easy-to-use design tool lets you build a custom wine label design on your browser. The blank canvas is set in the size you choose on the online calculator. You can upload images, add text and shapes, and adjust colors on the tool.


Download a layout template and customize it from your preferred editing program.

The Templates tab lets you download any of the available sizes in AI, JPEG, PDF, PS, and PUB formats. Sizes are listed according to orientation and shape for easy selection.

Wine Labels FAQs


Size. Color. Material. It's all here, and more.

11 Paper/Stock Options

Wine label templates.

Save time by using our free templates. Our templates have been setup with proper bleeds and margins, assuring your print job turns out accurate. To download, select a file type and click on the size below.


Rated 5 out of 5 by from Wine Labels Fast shipping, quick responses. Labels look fantastic and are premium quality!
Date published: 2021-06-09
Rated 5 out of 5 by from Perfect They turned out perfect. This is my first wine from grapes. I've used juice pails for the last 10 years. I wanted to make is as classy as possible. It worked out perfect. A+
Date published: 2021-04-24
Rated 5 out of 5 by from Great Quality Wine Labels for the Price Great quality and price for small orders. Very fast
Date published: 2021-04-12
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