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Custom Wine Labels


Create Well-Designed Wine Labels That Stand Out on Shelves.

For some, choosing the right wine to pair with a dish is like choosing an outfit for a party. Should it be port wine, red wine, or chardonnay? The perfect pairing to go with a medium-rare steak or tasty baked fish makes all the difference. Wine labels help stir customers toward your fine selection. An elegantly crafted design and how it appears on print sets the impression you need to make as customers search for the perfect bottle of wine. 

Custom wine labels place your brand as the top choice. A balanced combination of colors, smart typography and a strategic logo placement will lead people toward your bottle of shiraz or cabernet. Here’s how you can personalize every detail to complete the perfect label design.

How to Choose the Right Size and Shape for Your Wine Label

Determine your wine bottle’s shape. From there, you can select a suitable size for the label. Below are the five common wine bottle shapes and the maximum height for their labels:


Maximum Label Height 

Alsace – Normally for dessert wines such as Riesling.  

4.5” height  

Bordeaux – The most used bottle size that can fit many label dimensions. Typically used on Merlot, Cabernet Sauvignon, and white wines like Sauvignon Blanc. 

6.5” height 


Burgundy  Its sloping shoulder tends to lessen the height measurement options for labels; commonly seen on Pinot Noir and Chardonnay. 

4.5” height 

Rhone – The bottle used for Syrah and Grenache. It looks like the Burgundy but measures differently in its circumference. 

4.5” height 

Champagne – Pressure inside the bottle forms its shape; the thick glass allows it to withstand the pressure. 

4” height 


Choose Between Cut-to-Size or Roll Labels. Are you a small business labeling around 25 to 100 wine bottles and need to do so yourself? Cut-to-size comes in individual pieces you and your small team can apply in a few hours. 

Roll labels fit most label dispensers. They have a 3” diameter roll and the number of labels per roll will depend on the size. 


Select a paper that complements the colors and achieves the design’s intended effect.  

Cut-to-size labels come in two durable adhesive materials: 

  • 70 lb. label is recommended for wine bottles that will primarily be stored indoors but not inside a refrigerator. It is not waterproof and comes in gloss, high-gloss, or matte coating.  
  • 4 mil. white vinyl high-gloss (UV) is waterproof and oil resistant. It will keep your design good as new even if it’s refrigerated and displayed outdoors.  


Roll labels are printed in the materials normally used on beverages: 

  • BOPP is tearproof, waterproof, and oil-resistant. Its polypropylene keeps the design intact even after exposure to moister, water, and oil in refrigeration. 
  • Textured materials are the standard choice for wine bottles. It comes in three variations of white and comes uncoated or in matte. 


For more information on the available materials, check out the Material & Specs tab.

How to Print Your Personalized Wine Labels

Upload your file to our online calculator. 

Have a print-ready file set to your desired size and shape? You can upload a file in PDF, JPG, PNG, AI, or PUB format. Files can be transferred from your computer, Dropbox or One Drive. The maximum file size upload is at 200 MB. On the same “File Upload” page, select “Wait – I want to receive and approve a free PDF proof” to review your PDF proof before it’s printed. Note that printing only begins once you approve the PDF from your uploaded file.  

Create a design online, straight from your browser. 

Our easy-to-use design tool lets you build a custom wine label design on your browser. The blank canvas is set in the size you choose on the online calculator. You can upload images, add text and shapes, and adjust colors on the tool. 


Download a layout template and customize it from your preferred editing program. 

The Templates tab lets you download any of the available sizes in AI, JPEG, PDF, PS, and PUB formats. Sizes are listed according to orientation and shape for easy selection.

Wine Labels FAQs

What is the largest size for wine labels? 

The largest size depends on the format and shape of your label. For the standard shapes under cut-to-size labels, the biggest dimensions are: 

  • Square/rectangle: 9” x 12” 
  • Circle: 4” x 4” 
  • Oval: 6” x 4” 

The biggest sizes for roll wine labels are: 

  • Rectangle: 6” x 6.5” 
  • Square5” x 5” 
  • Circle6” x 6” 
  • Oval4” x 6” 
  • Custom: width – 6”; height  12” 


What is the most durable material available for custom wine labels? 

The 4 mil. white vinyl high-gloss (UV) is waterproof and coated with UV to protect your design from outdoor elements. Custom wine labels above 250 pieces are resistant to hot water. 

BOPP is tearproof, waterproof, and oil-resistant. These are recommended for items that will be refrigerated. Suitable for wine bottles that will be stored in a cool place.  


Can I remove the label from the bottle and reapply it again?  

The following label materials permanently adhere to your wine bottle. They will be destroyed and leave a residue if they are removed after application: 

  • Cut-to-size: 70 lb. label and 4 mil. white vinyl high-gloss (UV) 
  • Roll: White premium sticker paper, indoor white and clear BOPP, white vinyl, silver metallic BOPP, and rainbow holographic BOPP 

White BOPP (removable) can be removed and reapplied on the surface.  


Is there a minimum quantity for an order?  

You can order a minimum of 25 cut-to-size wine labels and a minimum of 250 roll labels. 


How do I select the correct white ink option for my clear or silver metallic BOPP wine labels? 

White ink increases the opacity on your custom wine labels. It is printed on the areas that will have a solid color on your design. This ensures that these areas do not appear transparent or in the silver metallic color of the BOPP material’s background. The four white ink options indicate how we will apply the white ink to ensure an accurate print: 

  • Make everything transparent – The entire label will be see-through or transparent. It will not have a white ink or colored layer.  
  • Make only the background clear  The background is transparent while all text and images will have the white ink layer underneath.  
  • Make white areas clear – The text, images, and background in white will be transparent. Everything else will have the white ink applied to show its color. 
  • Follow file settings  Select this if you have set up your file with the necessary transparency and HPT-white ink layers.  

Size. Color. Material. It's all here, and more.

11 Paper/Stock Options

Wine label templates.

Save time by using our free templates. Our templates have been setup with proper bleeds and margins, assuring your print job turns out accurate. To download, select a file type and click on the size below.


Rated 5 out of 5 by from Good software, fast service I will use them again .........
Date published: 2020-06-09
Rated 5 out of 5 by from Easy process, on time, great product We've used UPrinting for a few years and each time, are very very pleased with the results and the process.
Date published: 2020-04-13
Rated 5 out of 5 by from Gilmanton Winery WE have been using U-Print for almost 2 years now. Never a problem and always willing to help.
Date published: 2020-03-23
Rated 5 out of 5 by from Great wine labels! Great labels, high quality, and very easy to upload my design.
Date published: 2020-03-04
Rated 5 out of 5 by from Great features This was our first time ordering labels and they look marvelous
Date published: 2019-10-30
Rated 5 out of 5 by from Great quality and detail I bought wine bottle labels three years ago. I meant to write a review then. I was really impressed by the quality of the labels and still am. We bought them for wedding wine labels so didn't need that many. They came neatly packaged and in a timely manner. Will definitely order future labels from uprinting.
Date published: 2019-08-19
Rated 5 out of 5 by from Wine labels The wine labels came out just as I had hoped they would. They were just like my design. I was very impressed with the end product!
Date published: 2019-06-17
Rated 5 out of 5 by from Beautiful Wine Labels! This is about the 7th or 8th time we have ordered our labels form Uprinting and we will continue to do so. The process is always so easy and they bring our vision to life. They never differ from what our original design was.
Date published: 2019-05-15
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