Your Guide to Standard Poster Sizes | How to make the best choice from a variety of poster dimensions

Overview of Common Poster Sizes

• 8.5" x 11" - Often referred to as the Letter size, this is ideal for notices and smaller posters that can be easily attached to bulletin boards or used as handouts.

• 11” x 17” - Known as "Tabloid" size, it offers more space for design without being too large. Perfect for indoor displays in areas with limited space like cafes and libraries.

• 18” x 24” and 19” x 27” - These sizes provide a balance between visibility and convenience. Commonly used in shops for promotional content that needs to catch the eye from a distance.

• 24” x 36” and 27” x 39” - These large formats are ideal for detailed graphics or extensive information. Suited for outdoor advertising where passersby view them from afar.

• 27” x 40” - A typical movie poster size, this is used for maximum impact and visibility in theaters and public places.

• Large posters - These large format prints are ideal for creating impact in advertising or at events and can be printed up to 120" x 59" in size.

These sizes are not only popular because of their visual effectiveness but also because they align well with printing capabilities and standard frame sizes, making them economically viable.

Factors Influencing Size Selection

• Purpose - The intent behind the poster dictates size; promotional materials may need larger sizes to attract attention, whereas informational posters in a small office might benefit from smaller, more concise sizes.

• Location - Where the poster will be displayed heavily influences the choice. Indoor environments typically have less space and therefore require smaller sizes.

• Viewing distance - The further away the viewer typically stands, the larger the poster should be. This ensures legibility and effectiveness in communication.

Specific Recommendations by Use Case

• Promotional posters - Larger sizes like 24” x 36” or 27” x 39” are preferable as they attract attention from a distance, crucial for events or product launches.

• Informative posters - Depending on the complexity of the information, 11” x 17” or 18” x 24” are sufficient to ensure readability without overwhelming the viewer.

• Decorative posters - Size should be chosen based on the space available and the aesthetic impact desired, with 27” x 40” being great for dramatic effect in home or commercial decor.

Selecting the appropriate poster size is more than just a matter of personal preference—it is a strategic decision that can significantly influence the visibility and effectiveness of your message.