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Choosing Print Sizes: Tips for Business Cards, Stickers, Banners and More

Written by UPrinting - Updated on July 11, 2025

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Introduction

Unsure which size your flyers, banners, or stickers should be? You’re
not alone. When printing marketing materials, choosing the right size
for each product can feel like guesswork especially when you’re
producing designs in different formats.

This is where we come in. In this article, we cover the most popular
sizes across 32 UPrinting products, as well as some practical tips and
links to more comprehensive guides so you won’t have to guess when
ordering.


Marketing Materials


Business Cards

When ordering business cards, go with the standard size, which is
3.5″x 2″. This size fits most wallets and cardholders perfectly and
is small enough to hand out to your audience. Want to stand out and
choose something unique? Our square and mini sizes are great
options, too. However, keep your text above 7 pt. to ensure
readability.

Curious about business card sizes? Check out our articles on The
Most Common Business Card Sizes,
How to Use UPrinting’s Business Card Font Size Tool, and How to Measure Business Cards.


Postcards

Our 4″ x 6″ postcard is the most affordable option if you’re mailing
postcards or including them in packages. If you want to go for
something big and attention-grabbing, try our 6″ x 11″ postcard —
just make sure it still qualifies for mailing. You can also check
our articles on
Choosing the Right Standard Postcard Size for Printing
and Mailing and
Oversized Postcards
to compare your options.


Flyers

Use 5.5″ x 8.5″ flyers are compact and easy to hand out, perfect for
distributing at events. Need more space for detailed information or
design? Go full-page with the 8.5″ x 11″ size. If you’re unsure
which size to choose, we have a
flyer size cheat sheet
to help you decide.


Brochures

Most people go for the 8.5″ x 11″ brochure folded into thirds, as it
fits standard holders and is easy to carry. For menus or guides,
larger sizes like the 11″ x 17″ brochure with a half fold are a more
suitable option. Read our extensive guide on
Standard Brochure Printing Sizes
to choose the right layout style for your brand.


Rack Cards

Stick with 4" x 9" rack cards. This size is designed to
fit most brochure holders in hotels, travel centers, or retail
displays. Follow our
rack sizing guide
to learn more about our top 2 rack card sizes and their uses.


Notepads

Go for 4" x 6" notepads if you’re using these as
giveaways, or 5.5" x 8.5" for a standard-sized notepad.
Additionally, you can explore our other
notepad size options
to find the best size that works for you.


Door Hangers

A lot of customers print 4.25" x 11" door hangers because
they’re great for local promotions and services. Plus, you can add a
perforated section for tear-off coupons to boost engagement. Need
help figuring out the right door hanger size? Read our quick guide
on
door hanger sizing.


Bookmarks

The 2″ x 6″ and 2″ x 7″ bookmarks are our most popular sizes for
bookmarks. If you’re planning to put tassels or a string on your
bookmark, remember to request that they be hole-punched so you can
attach them with ease. Want to know which bookmark sizes fit your
needs? Read
our Most Common Bookmark Sizes for Promotions, Gifts, and
More

article for more information.


Greeting Cards

The most common greeting card size is 5″ x 7″, which pairs nicely
with an A7 envelope. This card size is recommended for business
holiday cards, milestone celebrations, and showing employee
appreciation. It also has ample space for handwritten messages, so
you can add a personal touch to your greeting cards. See our
greeting card sizes
guide to find out which one works best for your promotions.


Invitations

Stick to A6 or A7 sizes like 4.5″ x 6.25″ or 5″ x 7″. They’re a
perfect fit for standard envelopes and they suit all occasions, from
casual invites to formal events. Looking for more size options? Our
article on
Choosing the Right Invitation Sizes
has all the tips you need.


Catalogs

Choose 8.5″ x 11″ for a clean, professional look. This size is
enough to fit detailed information and graphics in your catalog. For
something that’s more compact for mailing, use our 5.5″ x 8.5″ size
Read our
catalog sizes
guide for more popular choices.


Booklets

For booklets, our 5.5″ x 8.5″ is great for informational guides,
programs, or reports. If you’re using saddle-stitching to bind your
booklet, make sure that the total page count is divisible by 4. For
more information on booklet dimensions, you may refer to our
booklet sizes
guide and
Booklets and Catalogs FAQs.


Gift Certificates

Most gift certificates come in 4″ x 9″; they fit #10 envelopes and
leave room in case you want to add barcodes or serial numbers. Need
a reference for gift certificate sizes? Check
UPrinting’s Offered Sizes for Gift Certificates.


Event Tickets

Choose 2″ x 5.5″ if you need a stub for general admission, small
concerts, raffles, sports events, and lotteries. You can also
include a perforation for easy tear-off. Want to know which ticket
size is right for your event? Our
ticket size guide
has got you covered.


Carbonless Forms

When ordering carbonless forms, check how much space you need for
fields and notes. At UPrinting, we recommend using larger sheets
like the 8.5″ x 11″ form if you want a detailed form, and the 5.5″ x
8.5″ form for simpler receipts. Explore other sizes for your needs
in our
From Invoices to Orders: 4 Carbonless Form Sizes You
Need

article.


Ref Magnets

Use 2″ x 3.5″ for business card magnets or go larger with a 3.3″ x
3.3″ size if you want a cute square size for fridge marketing. See
more popular ref magnet options in our
Top 5 Sizes of Refrigerator Magnets & Their Practical
Uses

guide.


Stationery and Business Tools


Letterheads

Stick to the 8.5″ x 11″ size for letterheads. It’s the standard size
for documents and matches with most business envelopes and folders.
Plus, this size looks clean, professional, and fits every printer
tray. You can find more details about letterhead sizing in our
How to Choose the Ideal Letterhead Size
article.


Envelopes

No need to overthink your
envelope sizes! A7 works with 5″ x 7″ cards, while Envelope #10 fits 4″ x 9″
materials like gift certificates or invoices. Don’t forget to always
double-check your insert size so everything fits snugly.


Folders

Presentation folders are usually 9″ x 12″, the best size for holding
8.5″ x 11″ sheets. Want to make your folders functional? Add
business card slits to make them even more useful. Looking for a
folder size guide? Here’s
Everything You Need to Know About Standard Folder Sizes.


Calendars

Wall calendars usually run 11″ x 8.5″ or 12″ x 12″. For your desk,
opt for smaller sizes — think tent-style or spiral flip calendars.
If you’re gifting or promoting, leave room for branding. Check our
calendar sizing
article to see which size is perfect for your space.


Packaging, Stickers, and Labels


Custom Boxes

Mailer boxes are great for kits and direct orders with our 28.31″ x
27.37″ being a roomy go-to for customers. Meanwhile, corrugated
boxes like the 32.31″ x 29.5″ are best for bulk or fragile items,
and for lightweight retail goods, try cardstock boxes around 7.75″ x
5.562″. Remember to measure your product and add 0.125″ wiggle room
for inserts and packing ease. To know about sizes for custom boxes,
read our article on Top Box Sizes and What They’re Best Used For.


Poly Mailers

If you’re shipping goods like clothing and accessories, poly mailers
are your best bet. They offer lightweight, budget-friendly shipping,
and there’s no need to assemble them the way you would with boxes. A
9″ x 12″ mailer fits T-shirts and scarves, while 14.5″ x 19″ mailers
are better for hoodies or posters. Just avoid overstuffing and pick
the smallest size that fits your product. See our
poly mailer size guide
to find out which sizes best match your items


Pouches

Need to pack food, candies, snacks, or coffee? Stand up pouches work
best for shelf display. Our 6.5″ x 8″ x 2.5″ pouch holds about 3¼
cups of product, ideal for beans or snacks. On the other hand, flat
pouches are slimmer. A 5″ x 7″ pouch fits around 1¼ cups of candy or
grains. Follow our
pouch sizing guide
and match your product’s volume to the size so nothing gets crushed
or overfilled.


Stickers and Labels

Stickers and labels can make a big difference in your brand’s
packaging. Small stickers ranging from 1″ to 2″ are great for seals,
while 3″ to 5″ stickers are suitable for logos. Just make sure your
font size stays readable. Read our article on the
The Best Sticker Sizes and Shapes for Every Purpose
to know your options and our
Stickers and Labels Font Size Tool
to test different font sizes on various objects and shapes.


Hang Tags

Hang tags are not only good for branding purposes; they can also be
used if you want to personalize your products. Start with our 2″ x
3.5″ size — it’s familiar and fits most retail items. If you’re
going to put a string or ribbon, don’t forget to add a punch hole in
your design so you can display the hang tags with ease. Check out
our
hang tag sizing guide
for more information.


Signs, Displays, and Banners


Posters

Posters come in all sizes, but the 18″ x 24″ is the best option for
indoor displays and announcements. If you need to grab attention
from across the room or the sidewalk, 24″ x 36″ gives you a better
visibility. Just make sure your file has a high resolution, as
blurry prints never look good and will leave your poster unnoticed.

For a more comprehensive guide on custom posters, browse our
articles on
Choosing Poster Sizes,
Stocks & Finishes,
Standard Poster Sizes, and the
Top Large Format Poster Sizes.


Banners

Whether you’re heading to a trade show or hanging signage outdoors,
33″ x 80″ retractable banners are portable and look polished. If you
want to go big on your display, choose vinyl banners that are 96″ x
24″ or more. When designing banners, don’t forget the bleed,
margins, and trim to ensure your design prints correctly. Lastly,
keep in mind that using bigger text and bolder colors can give you
better visibility.

To learn more about banners, check out our
Banner Font Size Tool, and these articles:
Top 4 Step and Repeat Banner Sizes,
The Most Common Retractable Banner Sizes for Trade Shows,
Stores, and Events
, Top 4 Step and Repeat Banner Sizes for Better Event Photos, and
Banner Sizes: Your Guide to Effective Banner Sizes.


Foam Boards

Foam boards are lightweight, budget-friendly, and ideal for quick
displays, signage, and event directions. Use 18″ x 24″ for table
displays or small spaces and size up to 24″ x 36″ if you need
visibility from a distance. Thinking of ordering other sizes? Read
our guide on
Top Foam Board Sign Sizes and When to Use Them
for more information.


Fabric Banners

Need something easy to carry and reuse? You might like fabric
banners — they are soft, vibrant, and wrinkle-resistant. Sizes like
120″ x 96″ work well for booths and backdrops, and they fold down to
a smaller size making them easy to pack and transport. Looking for
more size options? Our
fabric banner size guide
will help you determine what works best for your event or space.


Window Clings

Use 24″ x 36″ for storefront promos people can spot from the street.
A 16″ x 20″ window cling works well for advertising business hours
or seasonal graphics. If you’re using window clings for logos and
scan-to-pay QR codes, small sizes like the 5″ x 5″ or 4″ x 4″ are
great size options. Remember to select window cling sizes based on
viewing distance — big for visibility and small for if you want more
interaction. Want a better understanding of window cling sizes? Read
our article on
Window Clings: 5 Common Sizes and Their Uses.


Yard Signs

Yard signs are an effective way of marketing outdoors. If you’re
promoting a sale, service, or campaign, go with the 18″ x 24″ sign.
It’s the standard size for lawn visibility and pairs well with
H-stakes. Need a bigger impact from the road? Try other
popular yard sign sizes. If you’re a realtor, we also have a guide on
Optimal Sizes & Formats for Real Estate Signs.


Car Magnets

Car magnets are an excellent choice if you want to turn your vehicle
into a moving billboard and promote while on the road. For
standard-sized magnets that fit most doors, select our 12″ x 18″ or
24″ x 14″ options. To get the right size, measure your panel and
round down to ensure full contact. Not the sizes you’re looking for?
Read our
Top 5 Car Magnet Sizes That Work for Any Business
article for more size options.


Key Takeaways

  • Choose standard sizes if you want to save time, money, and the
    hassle of figuring out which size to go for.
  • Large print sizes are ideal for maximizing visibility, while smaller
    sizes are best for interacting with your audience.
  • Always think of your product’s purpose when designing marketing
    materials.
  • Customize only once you’ve finalized the specs of your design. This
    prevents any issues or delays during the production process.


Conclusion

There is no need to guess your way through sizing. Each product page
on our site has its own built-in tool to help you customize sizes,
quantities, and more. Just start with the product you need, and the
rest will be easier from there. Bookmark this page, browse our
detailed guides, and follow our tips and recommendations so you can
print with confidence.


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