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Can I Use the Font? Exploring Typography Across Major Brands

Written by UPrinting - Updated on October 22, 2024

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Last updated on October 22nd, 2024 at 04:44 pm


Fonts play a crucial role in shaping a brand’s identity and
communication. Understanding how to use fonts effectively can enhance
your design and ensure it aligns with your brand’s vision. This guide
explores key considerations for using fonts associated with major
brands, including how font choices impact accessibility and the
benefits of selecting custom versus off-the-shelf options. Whether
you’re a designer, marketer, or business owner, this information will
help you make informed decisions about integrating typography into
your projects.

Font
Is it Free?
Where to get font
Similar Font

Technology & Electronics
Amazon Ember
Yes
Amazon Ember

Samsung One
Authorized users only

San-serif Helvetic-inspired font written in all capital
letters, the official

Sony Custom Font
Clarendon. Yes, with licens

Original Sony Logo is custom made, closest font is Clarendon

Helvetica
Yes

Universe
Yes, with license

Automotive
Ford Custom Font
Prototype. Yes, with license
FordScript

Toyota Custom Font
Avenir Typeface Bold. Yes, with license
Avenir Typeface Bold

Honda Gothic
No
Bogle

BMW Helvetica Bold
Helvetica Bold. Yes, with license

Chevloret Custom Font
Prototype. Yes, with license
Prototype

Financial Services
Modified Interstate
No
Interstate with a modified ‘t’ to better suit the

JPMorgan Chase Custom Font. ITC Century Book
Yes, personal use only
Custom Made, Closest font is ITC Century Book

Wells Fargo Custom Font
Georgia Bold Font. Yes, with license
Custom Made, Closest is Georgia Bold Font

Franklin Gothic Font
Yes, with license

Goldman Sachs Font
Yes
Goldman Sans, is a custom typeface designed specifically
for Goldman Sachs

Consumer Goods
Nike Custom Font
Yes
Futura Bold Condensed Oblique

Adidas Custom Font 
No
ITC Avant Garde Gothic

Levi’s Custom Font 
No
URW Linear

Calvin Klein Custom Font 
No
ITC Avant Garde Gothic

Ralph Lauren Custom Font 
No
New Baskerville/Fenice/Didot

Pfizer Custom Font
No
Imperial UltraBold Oblique

Procter & Gamble (P&G) Custom Font
No
Adelon Serial Xbold Italic

Johnson & Johnson Custom Font
No
Beausite Pro

Custom font based on Didot
No
ITC Blair and Trade Gothic Extended

Custom font based on Helvetica
No
Helvetica

Bogle
Yes, with license 

Bestbuy Custom Font
No
Futura Extra Bold 

Custom font Costco
No
Futura extra bold Oblique 

Stencil D
Yes, with license
Dafont Free

Helvetica Bold 
Yes

Shein Custom Font
Yes
Sans serif

Colgate-PalmoliveCustom Font
No
FreeSet font

Energy & Utilities
Custom font Royal Dutch Shell
No
Eurostile Black

bp “Beyond Petroleum” Custom Font
No
District Pro Book 

Myriad Pro Bold 
Yes, with license 

Saudi Aramco Custom Font
No
Trebuchet

Valero Custom Font 
No
–Futura Pro Extra Bold-

Food & Beverage
Neue Helvetica Pan European Extended Black
Yes, with license
Neue Helvetica Pan European Extended Black

Custom. Spencerian script
Yes, with license
Custom Spencerian script, Closest Font is the Parfumerie
Script/English 111

Custom. Similar Font is Sodo Sans
Yes
Original Logo is custom made, Similar Font is Sodo
Sans

Bookman Old Style Bold
Yes
Bookman Old Style Bold Italic

Custom
No
Custom-designed, similar to sans-serif typeface

ITC Franklin Gothic
Yes, with license

How typography affects readability

Typography is more than just choosing a style for text; it’s about
making sure that text is easy to read and accessible to everyone,
including those with visual impairments or reading difficulties.
Accessible typography means choosing fonts and text settings that help
all readers understand your content effortlessly. This includes
selecting clear, legible fonts and ensuring that the text is
well-spaced and contrasts well with its background.

Typography

Key Considerations

When selecting fonts for accessibility, consider the following

Font Size

Larger font sizes are easier to read, especially for those with
visual impairments. Ensure that text can be resized without
losing readability.

Font Style

Simple, clean fonts are more readable than decorative ones.
Avoid overly stylized or cursive fonts, which can be harder to
decipherread.

Line Spacing

Adequate spacing between lines of text helps prevents crowding,
and making makes it easier for readers to follow along.

Contrast

High contrast between text and background improves readability.
Ensure that text stands out against its the background,
especially for those with color blindness.

The Impact of Font Choice on User Experience The right font can
significantly enhance user experience by making content easier to
read and understand.

For instance, a well-chosen font with appropriate size and spacing
can help prevent eye strain and make it easier for readers to
engage with the content. Conversely, a poor font choice can lead
to frustration and reduced accessibility, which will
affectingaffect how well your message is received.

Additionally, the font choice plays a crucial role in conveying
the brand’s personality and creating a cohesive brand experience.

Fonts can communicate different emotions and characteristics —
such as professionalism, creativity, or approachability—through
their design and readability. For example, a sleek, modern font
might suggest innovation and cutting-edge technology, while a
classic serif font might convey tradition and reliability.

The font you choose can enhance how users perceive your brand and
influence their overall experience, reinforcing the brand’s
identity and message through its aesthetics and ease of reading.

The role of custom fonts vs. off-the-shelf fonts

Benefits of Custom Fonts

Custom fonts are designed specifically for your brand,
offering a unique look that can set you apart from
competitors. They allow for:

Unique Branding

Custom fonts help create a distinctive visual identity that
reinforces your brand’s image and personality.

Tailored Des ign

You can design a font that aligns perfectly with your brand’s
aesthetic and functional needs..

Consistency

Custom fonts ensure consistent use across all brand materials,
and maintain a cohesive look and feel.

Cost and Time Considerations

Custom fonts may require a larger investment of both time
and money. Key factors include:

Development Costs

Creating a custom font involves hiring a designer or a font
foundry, which can be expensive.

Time to Develop

Designing and refining a custom font takes time, from initial
concept to final implementation.

Ongoing Maintenance

Custom fonts may need updates or adjustments over time, which
can add to the cost. Flexibility and Versatility

Off-the-shelf fonts, available from various font libraries,
offer a more practical and budget-friendly option. They
provide:

Wide Selection

A vast array of styles and weights to choose from, catering to
various design needs.

Immediate Availability

Off-the-Shelf fonts are ready to use so there’s no waiting
which is typical with custom designs.

Adaptability

Many off-the-shelf fonts come within different styles and
weights, allowing for flexibility in design while still being
cost-effective.

Selecting the right font is an important aspect of creating a strong
brand presence. By considering how fonts impact accessibility and
weighing the advantages of custom versus off-the-shelf options, you
can enhance your design while ensuring it aligns with your brand’s
goals. With these insights, you’ll be better equipped to choose fonts
that best represent your brand’s identity and effectively communicate
your message.


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