Last updated on March 22nd, 2024 at 01:56 am

Have you ever thought about sending postcards? The idea might seem less popular in the digital age, but here’s the thing — there’s untapped potential in those cards waiting to be maximized. While every business is fighting for attention online, postcards can be your secret weapon to creating new leads. They offer a personalized approach that stands out and catches the eye of potential and existing customers.

How to Use Postcards to Engage Your Customers

Wondering how you can win over potential customers through postcards? Here are thoughtful ways to make business postcards a part of your customer engagement strategy:

1. Thank You Notes

Picture this: your customers opening their shopping bags and finding a heartfelt Thank You postcard inside. It may be a simple gesture but it says a lot. This personal touch not only shows you appreciate their support but it also leaves an impression. Tip: Aside from a personal note, you can add a gimmick or two to your postcard. Take this Thank You card from The Glam Book Vendors for example: it comes with a with a scratch-to-reveal part to tell customers they’re entitled to a freebie.

 

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2. Event Invitations

Spread the word about your events in a way that’s not only memorable but also undeniably charming by sending out postcard invitations.

Tip: If you’re feeling fancy, go all out and include a QR code that redirects to your event website where guests can RSVP. This takes invitations and announcements to the next level! Imagine the excitement guests will feel when they receive your unique postcard!

3. Greetings for Holidays and Special Occasions

Holidays and special occasions are the perfect chance to send warm wishes straight to your customers’ doorsteps. If you happen to know your customers’ birthdays, say through your exclusive mailing list, surprise them by mailing greeting postcards. Remember to write heartfelt messages to honor these special occasions.

4. Offer Discounts and Exclusive Deals

Let your customers experience the joy of opening their mail and finding a postcard with a discount code or a complimentary treat. You’re not just giving them a discount; it’s also an invitation to come at your store and experience something shopping there, testing your products, and meeting your staff.

Take a look at what Puesto is doing: they’re letting customers treat a friend to a free taco just by sending them a postcard. How cool is that? It’s a fun way to share love (and sometimes food) through a simple postcard.

5. Introduce Services

Let your postcards do the talking about the services you offer. You never know, the person reading your postcard might need exactly what you specialize in — it’s like a business opportunity waiting to happen!

6. Get Feedback

Flip a postcard and you can create an opportunity to hear directly from your customers. By including a quick survey or feedback form and throwing in a little incentive, you can transform a postcard from a piece of paper to a direct line for them to tell you what they think about your products or services.

7. Memento for Brand Recall

Local tourist spots often feature postcards as souvenirs. This tactic gives you the opportunity to connect with people through travel memories captured in these postcards. As they display the postcard on their fridge, what was once a simple decoration will turn into a daily reminder of your brand. This makes it more likely they’ll remember you and come back for a repeat purchase.

Turn postcards from mere souvenirs into an extension of your brand that customers can hold on to, something they can remember you by. By adding a touch of creativity and purpose into your postcards, a one-time transaction can turn into a connection that extends beyond screens — a genuine connection that lingers.

UPrinting for Postcard Printing

Inspired to charm your customers with these postcards? Count on us to transform your ideas into impeccably printed pieces that make an impact. Explore our custom postcard printing service and find a range of postcards to suit your needs. Let’s create a professional and friendly connection that speaks volumes for your business. We’re ready when you are!

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How to Effectively Promote your Business on Facebook Is Above the Line Advertising for Your Business Still Viable? Do Business Cards Work in the Digital Age?