Restaurant Marketing Materials to Boost Google Reviews

Written by UPrinting - Updated on June 8, 2025

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Last updated on June 8th, 2025 at 04:59 am

Google reviews have become a cornerstone of success for restaurants.
They shape your online reputation, help attract new customers and boost
your visibility on search engines. A single positive review can tip the
scales for someone deciding where to eat, while a steady stream of great
reviews builds trust and loyalty over time.

So how can you encourage your diners to leave those crucial reviews?
Simple: by using clever, well-designed marketing materials that make it
easy and enjoyable for customers to share their experiences. Let’s
explore some creative options to get started!

Essential Marketing Materials to Encourage Google Reviews

Printed marketing materials are an easy way to remind and encourage
customers to leave a review. When thoughtfully placed and well-designed,
they can turn a great dining experience into a glowing online review.
Here are some must-haves for your restaurant:

♦ Table Tents & Cards

Table tents and small cards are perfect for sparking a quick response
while customers are still enjoying their dining experience.

Design these materials with inviting text, such as,
“Loved your meal? We’d love to hear about it on Google!”
Add a QR code that links directly to your Google Review page. This
eliminates any confusion and makes the process simple.
Keep the design clean and aligned with your restaurant’s branding,
using your logo and colors for consistency.

Why they work: Table tents and cards are hard to
miss when placed on dining tables, and they encourage customers to
act while their experience is fresh.

♦ Signage & Posters

Posters near exits or in high-traffic areas of your restaurant can
serve as a friendly last reminder to leave a review.

Use short, polite phrases like,
“Thank you for dining with us! Share your experience on
Google.”
Include a QR code and some visuals, such as an image of a phone
scanning a code, to make the process more approachable.

Why they work: Customers are more likely to take
action when reminded just before leaving, especially if it’s easy to
do.

♦ Review Request Stickers

Stickers can go in unexpected but strategic places: windows, doors, or
even takeout bags. They’re small but impactful.

Use phrases like,
“We’d love your feedback! Leave a review on Google.”
Make the design vibrant and eye-catching but keep the message
simple.

Why they work: Stickers extend your message to
takeout customers and reinforce your request in a casual,
unintrusive way.

♦ Drink Coasters

Coasters offer a playful way to remind customers to leave a review.

Add fun text like,
“Sip, Savor, Share – Leave a Review!”
or
“Enjoyed your drink? Share your thoughts on Google!”
Print a QR code directly onto the coaster for easy access.

Why they work: They’re fun and conversational,
aligning perfectly with the laid-back vibe of enjoying a drink.

♦ Loyalty Cards and Brochures

Loyalty cards can do more than encourage repeat visits—they can nudge
customers toward leaving a review.

Include a space on the card or brochure to ask for a review, with
a QR code or short link.
Consider small incentives, like a free appetizer or a discount on
their next visit, for leaving a review.

Why they work: These materials blend review
requests with added perks, building goodwill with customers.

♦ Restaurant Window Clings

Window clings are excellent for catching the attention of both walk-in
customers and passersby.

Use simple, inviting text such as,
“Loved your visit? Leave us a Google review!”
Position them prominently on entrance doors or large windows.

Why they work: They create a professional, polished
look and remind customers even before they leave your establishment.

Branding and Design Tips for Effective Review Materials

♢ Ensure all materials match your restaurant’s branding.
Consistency in branding is essential for creating a polished and
professional look. Your marketing materials should seamlessly reflect
the identity of your restaurant.

Include Your Logo:

Make sure your logo is prominently featured on every item,
whether it’s a table tent, coaster, or poster. This reinforces
your brand and makes your materials instantly recognizable.

Stick to Your Brand Colors:

Use your restaurant’s established color scheme to tie the
materials to your overall theme. If your brand uses earthy
tones or vibrant, bold colors, carry those through to your
marketing pieces.

Match Your Style:

Whether your restaurant is casual, upscale, or themed, your
design should mirror that atmosphere. For instance, a cozy
café might use warm tones and handwritten-style fonts, while a
modern bistro might opt for sleek designs and minimalist
elements.

♢ Use friendly, inviting language in call-to-actions. The way
you ask customers for reviews can make a big difference. Inviting
language encourages participation without feeling pushy.

Be Polite and Grateful:

Use phrases like,
“We’d love to hear your thoughts!”
or
“Thank you for dining with us—share your experience on
Google!”
This approach feels warm and genuine.

Make It Simple and Actionable:

Keep your instructions clear and easy to follow, like
“Scan the QR code to leave a review in seconds!”

Inject Personality:

Depending on your restaurant’s vibe, you can add a touch of
humor or playfulness. For example,
“Enjoyed your meal? Let the world know—on Google!”
adds a lighthearted tone.

♢ Keep designs simple, professional, and easy to read. Visual
clutter can overwhelm customers, so focus on clean, organized designs
that communicate your message at a glance.

Highlight the Key Message:

Make your call-to-action the most noticeable part of the
design. Use bold fonts, contrasting colors, or larger text to
draw attention.

Focus on Readability:

Choose fonts that are clear and easy to read, even from a
distance. Avoid overly decorative fonts that might distract
from the message.

Optimize QR Codes:

Place the QR code prominently on your materials, ensuring it’s
large enough to scan easily. Provide enough white space around
it to make it stand out.

Use High-Quality Visuals:

If you include photos, such as a picture of your food or a
phone scanning a QR code, make sure they are crisp,
high-resolution images.

Positive Google reviews can make a world of difference for your
restaurant. By investing in thoughtful marketing materials, you can
gently remind customers to share their experiences, building your online
reputation one review at a time. From table tents to window clings,
these tools are simple yet powerful ways to encourage reviews without
disrupting the customer experience.

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