Wine label designs aren’t just to help customers choose between different wines. A wine label can be used to evoke a mood or recall a wine’s varietal, terroir, or other qualities. Wine label designs also play a key part in determining who you are able to appeal and market your product to. Labels can also serve to reassure customers they made the right choice with their purchase. Ultimately, the way you design your wine labels also has the potential to affect how your customers enjoy their wine.
Most importantly, wine label design has a direct impact on your bottom line. Different wines often have a sameness that makes the choice of label even more important than it would be for other products. Wines are typically either white or red. Once a customer has picked a varietal and a price point, they’re often left with a couple of bottles and a need to make a decision. Given this context, the importance of a good wine label design becomes apparent. A Wine.net survey of 2,000 wine drinkers confirms this, with 82% of the respondents admitting they made selections based on labels. A further 65% made a decision based on “perceived” price — something that labels can easily influence. 82% of the respondents admitted they made wine selections based on labels. Click To Tweet
Given how critical wine label designs are, it can be tough figuring out just exactly how your own wine labels should look. Designers have to balance branding and traditional consumer expectations with the need to communicate just exactly what sets one wine apart from the others. We compiled several stunning wine labels here to help inspire your own designs. Which one’s your favorite? Comment below.
Be sure to download a free label template so you can better account for the bleeds, trims, and safe zones. Also check out our hang tags, a nice supplement or alternative to traditional wine labels.
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