Print Tips
Variety is the Spice of Life… and Printed Advertising
  by:  |  Jul 17, 2008

One of the things you should do from time to time as a business who engages in ongoing printed advertising campaigns is to look into the possibility of switching things up on occasion.     Many of us get attached certain forms of advertising which have been successful for us in the past and ignore the vast universe of printed advertising available to us.

For example, a company which has been successful with regular single offer postcard campaigns can use that success to branch out into larger, more information intensive, advertising methods which allow you to show off more of your product line or service than you can with a single postcard.   With an established postcard mailing pattern, it would be easy for a company to send out a campaign which, in lieu of the usual one piece of information about a sale or a special deal, offers the customer the chance to get a full length catalog or an entire sales package enclosed in a personalized pocket folder emblazoned with the company’s logo.

Thinking outside the box and looking at less commonly used printed advertising can also be a great way to jump start a company’s advertising campaign.  Items like door hangers, posters and newsletters can be effective ways to reach your customers, especially if the customers have become too used to more conventional advertising from your company.  Presenting your products in a new way is a great method to get your customers to look at your products in a new way.

So remember, like the title says, variety is the spice of life.  And taking advantage of the whole spectrum of possible printed advertising can be a terrific way to spice up you