Last updated on April 13th, 2023 at 08:00 pm

Branding. Don’t we sometimes catch ourselves throwing the term around willy-nilly? We do, right? But for the professionals who create them and businesses who need them, branding is their identity.

In April 2020, The Succulent Shop, a boutique plant shop in Broken Arrow, Oklahoma, sought the help of Kelly Grantham, the owner and creator of Beyond Design Co., to build them a website, design their custom boxes, and create a brand that captures their personality.

Kelly was more than happy to.

Kelly unofficially started Beyond Design Co. in 2018 while working on a freelance gig. Projects started coming in one after the other, which made Kelly realize how much she wanted to make the business official. And so, in 2020, she did.

Since launching her branding and website design studio, Kelly has enjoyed working with clients from her home in Oklahoma and all over the country.

“I’ve had several great clients I’ve had the honor of working with. One of them is The Succulent Shop.”

The client planned a big launch before the pandemic, so Kelly made sure to create something special for them.

“They had a unique taste for their brand, so I wanted to create a unique website showcasing their personality and love for plants. I also wanted it to be very versatile because they had a lot of needs for their website,” she shares.

Designing Custom Boxes for Plant Kits

Kelly was also tasked to create the packaging and design for The Succulent Shop’s DIY plant kits, which have everything you need to make your succulent arrangement at home.

Considering everything, Kelly needed a big box to fit everything inside. The box has to be durable because it will be shipped nationwide. Most of all, it must have that brand, “a sparkle that we were looking for,” she adds.

Essentially, a #smARTpackaging solution that can guarantee a memorable unboxing for the shop’s customers.

Kelly started searching for businesses that she could work with. Lucky for us, UPrinting was on her list.

“I hopped on to the UPrinting website, and I have worked with them before, way back in 2017. I think I created Christmas cards and birthday invitations. I was happy to use them for a bigger project like this because we needed a lot of boxes, and we wanted to get it just right.”

Find out how Kelly created The Succulent Shop’s custom box design using UPrinting’s online design tool. Watch!

Kelly had worked with other printers before where she needed to download a PDF of the template so she could get the dimensions right, then she proceeded to create her design in Illustrator, Photoshop, or InDesign. But she was willing to try UPrinting’s online design tool this time.

“I thought about doing that, but I was like, you know what, I’m gonna give this design software a shot. And I was happy that I did! There was a bit of a learning curve trying to figure out how to place items, but I picked up on it quickly. The system itself ended up being a breeze to work with.”

Kelly and her clients agreed to order a prototype box to ensure everything meets their standards: box quality, design placement, coloring—everything.

When the custom box finally came in the mail…

“It was amazing! The shop owners loved it. I loved it. And so, we officially ordered a whole batch of boxes, and they’re now being used at the shop.”

The UPrinting Experience

While Kelly’s review of UPrinting’s design tool is enough to make us blush, she has more to share. Naturally, we’ll drop it here:

“Once I submitted my order for the prototype, they contacted me and told me they had proofed it, and some coloring wasn’t right. So, I went ahead and contacted customer service hoping for a good experience, and I was blown away.

The gentleman I was on the phone with stayed with me for almost an hour as I uploaded new images, which made my experience 100% worth it.”

Speaking of experiences, Kelly’s working relationship with her clients is something we admire. She tried to stay in touch with them and even took her mom and son to the shop for a playdate. And you guessed it—they had a blast!

If you need professional branding, SEO, website, and marketing services, look no further than Beyond Design Co. Visit www.beyonddesignco.com to learn more. You can also follow them on Facebook and Instagram.

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