Which Trade Show Product is Right for You? | UPrinting Blog

Last updated on May 22nd, 2025 at 05:50 pm

Here’s a little secret about trade shows: they’re not all the same. This may not be a surprise if you’ve been to different conferences or conventions. But if it’s your first time setting up a trade show booth, it pays to know where each promotional tool would excel during the events. Let UPrinting help you make the most of your trade show products, as this article showcases the strengths of banners, backdrops, and posters for your event promotions.

Retractable Banners   

Retractable banners are the staple of any trade show. If you have a booth at any convention, you’ll need one to boost your presence. Our retractable banners come pre-installed on a durable aluminum frame and come with handy carrying cases. You can also select which banner style would suit your booth.

• Standard retractable banners are lightweight and easy to set up.
• Premium retractable banners are sturdy and come in different sizes.
• The deluxe banners provide back-to-back viewing via two graphics.

Retractable banners are best used indoors and can be displayed in any trade show area.

Backdrops

Set up backdrops with your brand logo and custom design, to add visuals to your booth. UPrinting offers three different materials and five different sizes that you can customize to fit your brand identity.

• Choose between standard and premium vinyl, or polyfilm stock.
• Print your design on one side or back-to-back.
• Custom backdrop sizes are available.
• Order optional pole pockets for easy mounting.

Backdrops are the perfect complement to any trade show booth. They give attendees interesting visuals that they can use for selfies and social media photos. You can also set up the backdrops for press conferences and other professional events to bring focus to your brand.

Pop Up Displays

These large format pop up displays can also be used in the same way as backdrops, but their unique and vibrant designs excel as great attention-grabbers. You can also add LED lights to your display to make them stand out even more. You could also order just the display, if you already own a suitable frame.

• Choose between 8′ and 10′ pop up frames.
• The graphic is made of lightweight stretch fabric.
• Order comes with a protective trolley bag.

Use the pop up displays at all your important trade shows as backdrops or as a design centerpiece. The large display can also be placed near the entrance, giving attendees a grand first impression when entering the trade show.

Table Banners

Table banners are the perfect tool if you have limited space for other trade show products. Simply hang one in front of your booth table and your brand is already visible for other people to see and check out. Our table banners come in heavy duty vinyl, perfect for both indoor and outdoor use, and can be made in any size up to 10′ x 5′

• Banners come with optional grommets for easy mounting.
• Standard, premium, and mesh vinyl options are available.
• We offer standard and custom banner sizes to suit any table.

Table banners are often a go-to option for decorating any trade show table, especially if space is limited. You can also design your table banners to complement the other displays you have inside the event.

Counter Cards

are the perfect supplemental piece for any indoor trade show booth. UPrinting’s counter cards are made of durable PVC board, making them resistant to spills and repeated handling, and are supported by a double-wing easel stand. Small enough to sit comfortably on any table, they are sturdier than the easily crumpled cardstock counter cards.

• Sturdier than standard counter cards
• Waterproof
• it neatly on any counter

These durable cards are essential in any indoor booth, or outdoor booths in low wind conditions. Counter cards are also a good choice for booths that have to be moved repeatedly.

Poster Signs

Our poster signs are printed on 1/8″ white PVC board, creating an appealing design on a sturdy base. These durable posters are waterproof and can be used both indoors and outdoors.

• The PVC poster signs are waterproof and sturdy
• Fade-resistant posters with photo-quality images and designs
• They come in different sizes and custom shapes

If you want to extend your trade show promotions outdoors, the poster signs are great products to have. Put them on easels right by the entrance or display them at locations near the event.

Pole Banners

Set up pole banners outside the venue to tell everyone you’re participating in the trade show. Our pole banners come in full color and are made to stand the rigors of repeated use, both indoors and outdoors.

• Banner designs printed on waterproof vinyl material.
• Comes with brackets available in three different sizes.
• Double-sided printing to promote from both directions.

Take your events promotions outdoors using street pole banners. Install these on utility poles near the venue for maximum visibility. You can also order them with wall mounts for indoor advertising.

Feather Flags

The attractive feather flags are usually meant for outdoor promotions and sales. But if you want to go all-out on your outdoor trade shows, you may as well raise these high. They can quickly catch attention by moving in the breeze, while the message and images remain clear and readable.

• Choose between complete kits or replacement flags
• Printed on washable polyester fabric with pole pockets
• Comes with nylon travel bag with 10′ and 13′ complete kits

If you’re participating in a trade show held outdoors, these flags are a must-have. Thanks to our selection of base attachments, they can also be used indoors as nice alternative to retractable banners.

Tablecloths

Custom tablecloths can transform any regular rectangular table into a promotional tool. Drape these over a provided trade show booth table and you’re basically ready. They help maximize the tight spaces available at trade shows. The best part about tablecloths is that they let you use the underside of your table for hidden storage. They are a great investment that will last through multiple trade shows.

• Our poly-blend fabric tablecloths are machine washable.
• The tablecloths fit rectangular tables up to 8′.
• Choose between 3 and 4-sided tablecloth designs

Custom tablecloths are a must-have for every convention booth. You can choose the 3-sided option to allow easier access under the table, or go for the 4-sided option so all sides are fully-covered.

Sales Sheets

UPrinting’s sales sheets can be printed with stepped inserts to make it easier for customers to browse through your product lines and services. Have them 3-hole punched for quick organization using any 3-ring binder. Choose between our standard or custom sizes.

• Convenient 3-hole options for easy binding
• Include optional stepped inserts.
• Print on one or both sides in full color

Distribute custom sales sheets within trade shows so attendees have something to look at while going around the area. These flyers act as a quick guide for your brand, making it easy for potential clients to understand what you’re selling and providing.

Brochures

Brochures are great additions for any trade show event booth. Print informative and elegant brochures available in gloss, matte, and uncoated stocks, then distribute them to eventgoers to strengthen your brand engagement.

• Print brochures in flat design or choose 1 of 10 different folding options
• Customize the paper stock, size, and finish to suit your brand.
• Create brochure designs and layouts specifically for trade shows and public events.

Always keep a good number of brochure copies that you can hand out to clients and eventgoers during trade shows. Similar to our sales sheets, these could help your brand stand out and top-of-the-mind with attendees after the trade show.

Folders

UPrinting’s custom folders don’t just promote your brand, they’re perfect for collating other trade show materials in one neat package. We offer pocket folders and mini folder options for attendees and potential clients that would want to learn more about your brand.

• The pocket folders come in three sizes and have various pocket sizes for flyers and business cards, as well as many other small promotional prints.
• Mini folders provide smaller form-factors but with the same functionality as the larger variants. They are made with from durable cardstock custom finishes.
• Use these folders to organize your small trade show prints and other giveaways in style. The folders don’t just help with carrying the flyers and brochures, but can also inspire event-goers to look closer to what you are offering.

Trade shows vary widely in format and location. Some last several days, while others wrap up within a single afternoon. You might set up under the open sky or inside a convention center. This is why choosing the right marketing materials is essential. Every event has its unique demands, whether it’s the environment, duration, or the audience attending.

Setting up decorative retractable banners, a table banner, and sets of brochures could help you interact with clients one day. At the same time, a combination of feather flags, pop up displays, and flyers could help promote your brand on another day. Regardless of the time, place, and weather, you’ll be assured that UPrinting can keep up with your promotions and deliver the best trade show products available.