Print Tips
Three Great Printed Marketing Materials You May Not Have Thought About
  by:  |  Jun 2, 2008

Everyone knows about posters, postcards, business cards, and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at which you should be considering to add that extra “oomph” to your next campaign.

  1. Door Hangers: When most of us think of door hangers, we think of those “Do Not Disturb” hangers at hotels. But what most people don’t know is just how powerful a marketing tool door hangers can be. First of all, their construction almost guarantees that your potential customer will have to look at the hanger. Basically, since its hanging on the door, the combination of needing to remove it to open the door and the customer’s natural curiosity will most likely result in the customer reading the advertisement. Plus, door hangers are an affordable alternative since they are relatively inexpensive to produce and do not need mailing.
  2. Greeting Cards: The key to greeting cards as a marketing tool is the ability to use them to create a feeling of personal attention. You can craft your greeting cards to read in a manner which makes the recipient feel as if they are receiving a personal message from you as opposed to a generic advertisement. Also, you should be aware that you need not limit your use of greeting card to holiday seasons, as you can send a greeting card at any time of year, either as a thank you card to your customers or as a sales promotion with special coupons in the card.
  3. Pocket Folders: The great strength of pocket folders as an advertising tool is as a method to compile other advertising tools. For example, you can fill a pocket folder with various different marketing materials like brochures and flyers. By compiling several marketing materials together, you go from having a single brochure or postcard to a complete marketing presentation which is both professional looking and offers your potential customer extra value since it contains more information for their review. UPrinting even allows you to design your folders with a special cut out area for a business card, allowing each of your sales people to personalize each pocket folder he or she gives out.

As you can see, these lesser known printed marketing materials can take your marketing campaign beyond the normal mailings everyone is using and make the campaign a unique presentation. By exploring all of your options, you can be sure that you have the perfect campaign to reach all of your potential customers and convert them into purchasers.