The Most Comprehensive Business Card Designs Guide
  by:  |  Jun 19, 2014

To create well-designed and professional business cards you have to consider a lot of factors — concept, colors, typeface & fonts, images and shapes. Business cards may be small but designing them is not easy.

Here are business card design fundamentals:

business card designs


Your concept should be well-planned and detailed. Visualize what or how you want your business card to look like. What specific audience are you targeting? How do you want these people to perceive your business?
These questions bring us to the content of your business card designs. The content is the information that will be printed on your card. Include your complete name, position or title, phone, address, email address, and other contact information.

conceptualize on business card design

Print Material

You can go for the traditional paper or cardstock or alternatives like plastic, wood, metal or magnet. If you plan to use an unconventional material, it’s advisable to go for something relevant to your business. For example, you may use a wood-like stock if you are in construction- or interior design-related business. These modern materials may cost more in printing business cards online, but can leave a stronger first impression to your market.

print material on business card designs

Color Mode
Another aspect in business card designs, is choosing the right colors. The colors you pick should be relevant to your brand. If you’re placing a logo on your card, make sure that other colors you choose go well with it.

More so, you should also be knowledgeable about the different color modes used in printing. Colors on your digital design will appear differently from the printed ones. Basically, there are two types of color modes: CMYK and RGB.

business card design color mode


Typeface is the most important feature of a text. This is significant for an effective branding; it helps deliver the right message to your market. In choosing the typeface for your card, keep in mind that it should show the type of industry you are in.

Typeface for Business Card Design



If your logo is your brand then so is your font choice. Just like typeface, your font can say a lot about your brand. Each font portrays a certain character or expression. For example, a Cooper Black font looks bold and bubbly and is probably not appropriate for architectural companies. See to it that you know when to use cursive fonts, sans serif and decorative fonts. A font adds appeal to your cards and may encourage or discourage your clients from reaching out.




Although not really important, using relevant, correctly positioned image on your cards can work out to some businesses.

Business Card Design Ideas



You can use standard cardstocks but enhance your cards by using custom shapes. Die-cut business cards can be more attractive compared to standard 2” x 3.5” cards. Circle, oval, square and die-cut business cards can add more appeal to your overall design.

Business card designs shape



Your options are endless when it comes to choosing the size of your business card. You can go for standard or custom dimensions. Consider your design in choosing card size — just don’t clutter too much information and design details. Another thing to consider is your distribution process; unconventional shapes may be harder for your clients to keep.

business card design size

One more important note to remember: enjoy creating your cards and it will reflect on your final prints.


As a printing company, we’ve worked with thousands of designs; and we can say that there is no ultimate rule in creating your business card designs. However, here are font style tips that our design team thinks work well with these small prints:


    • Choose easy-to-read fonts. It’s good to start working with Sans-serif and serif fonts as text styles (Arial, Times New Roman or Helvetica). Sans-serif fonts are normally used for person’s name and/or company name; serif styles are used for contact details. You can also use them interchangeably, whichever works for your business card design. If you have other marketing tools, it’s ideal to use the same styles across all your materials.
    • Use only up to two font types. Emphasize your company name or the card holder’s name by using a different font style. However, limit your text styles up to only two fonts to make your design uniform and neat.
    • Use power fonts. This is optional, but you may use power fonts to make your company name stand out. Here are some power fonts that you can start working with:






Trade Gothic

Century Gothic


Mrs Eaves

Felix Tilting







Agency FB

Gill Sans Ultra Bold

Lithos Pro


Myriad Pro




There is no clear font to a text too small — keep in mind that not everyone has a perfect vision. Don’t use text sizes smaller than 7pt for details; but don’t blow up the font size of the business name —keep design elements in proportion. Check these other key points in designing your cards:
  1. Title can be the same size as your address or 1 point smaller.
  2. Name is 1 point larger than the other text in your business cards. But it should be no larger than 11 point.
  3. Address should not be smaller than 7 point. Below this point will be hard to read.
  4. Use the same font size for the same group of information. Changing text sizes makes your design messy.


You have to consider the quality of materials in selecting specs for your business cards. Thick cardstocks are more durable than flimsy papers and glossy finish has a different impact on your design compared to matte. Read on to know detailed differences among card thickness and coating.

    1. Thickness
      • 12pt. Cardstock – medium weight cardstock with a gloss finish on the one side and uncoated on the reverse side


      • 13pt. Cardstock – recycled cardstocks are this thick; and usually uncoated


      • 14pt. Cardstock – the most common cardstock used for business cards. It’s a sturdy material that can withstand constant handling and it’s not very thick to keep in wallets or cardholders


      • 16pt. Cardstock – slightly thicker than the 14pt and more heavy duty


      • 17pt. Cardstock – thickest cardstock commonly offered by printing companies


  1. Coating
    • Gloss – glossy AQ (aqueous) coating is a water-based, environment friendly coat that enhances prints.  This finish has a brightness level that makes colors vibrant and shiny. These cards are not writeable or printable.


    • High Gloss – UV (ultra-violet) coated stocks are tougher than AQ finish. It’s extra shiny and pops out among other business card designs. It’s fade-resistant too, but you can’t write or print on UV-coated stocks.


    • Matte – also called dull coating because it gives only slight sheen to prints. It has a satin finish which allows the ink to soak into the card stock. This kind of finish reduces smudges and fingerprints.


    • Uncoated – uncoated stocks are natural, dull prints that don’t reflect any light. It’s made up of part recycled materials and is writeable.


Remember that each color conveys different meaning and effect on your customers. Your color choices must reflect the nature of your business because this is how your target market perceives your brand and services. This said, below is a list of colors and corresponding meanings that can help you decide on your design colors.
White is a positive color which is often associated with purity, innocence, goodness, sincerity, softness and perfection. It reflects growth, creativity and openness.

White Business Card Color Scheme

Positive meanings of white in business:


  • Cleanliness
  • Innocence
  • Goodness
  • Calmness
  • Simplicity
  • Efficiency
Too much white can mean:


  • Emptiness
  • Dullness
It’s important to note that white space is important in designing because it balances out colors and patterns.
Black color denotes authority, control and power. Sometimes, it also creates an air of mystery and secrecy.

Black Business Card Color Scheme

Positive connotations of black in business:


  • Authority
  • Formality
  • Sophistication
Too much black can mean:


  • Depression
  • Control
  • Withholding
  • Sadness
Blue is a versatile color and can be used in many businesses and professions. Darker shades are more serious than lighter tints. However, blue is not advisable for food-related businesses because it tends to lessen appetite.

Blue Business Card Design Color Scheme

Positive meanings of blue in business:


  • Honesty
  • Responsibility
  • Reliability
  • Tranquility
Red catches attention. It connotes action and it stimulates senses. It’s a bold choice as business card base color but will most likely stand out among a set of cards.

Red Business Card Designs Color Scheme

Positive meanings of red in business:


  • Passion
  • Action
  • Confidence
Too much red can mean:


  • Anger
  • Danger
  • Aggression
Green usually stands for nature and health.

Green Business Card Design Color Scheme

Positive meaning of Green in business:


  • Environment- friendliness
  • Wealth
  • Growth
  • Emotional Balance
Orange attracts a lot of positive responses. It is often associated with optimism and cheerfulness.

Orange Business Card Designs Color Scheme

Positive meanings of Orange in business:


  • Adventure
  • Spontaneity
  • Affordability
Yellow reflects positivity. It stimulates enthusiasm, logic, and playfulness and is ideal for businesses related to children. It also stimulates decision making and communicating, thus advisable for networkers and entertainers.

Yellow Business Card Design Color Scheme

Positive meanings of Yellow in business:


  • Eagerness
  • Interest
  • Spirit
Too much use of yellow may denote:


  • Anxiety
  • Criticism
Have fun creating your cards and remember to keep the layout in line with your brand and other marketing tools.

Floral Business Card Designs

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