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2025 Signs and Banner Statistics Highlighting Signage Journey

Written by UPrinting - Updated on July 15, 2025

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Last updated on July 15th, 2025 at 05:18 am





Signs and banners have remained a trusted marketing staple throughout
the 2020s, helping businesses stand out, share their message, and bring
in customers.

From multiple post-pandemic reopenings in 2020 to seasonal shopping
spikes and big holiday sales in 2025, these bold displays are
everywhere, ready to promote and attract customers. And with the
industry now bringing in around $15.9 billion, it’s clear they’re not
going anywhere. In this article, we’ll look at 20 stats that tell the
story of how signs and banners grew over the last few years. It’s a
quick look at the numbers that helped shape one of marketing’s most
reliable tools.

   

I.  The Post-COVID Rebound

  1. The signage industry was one of the many businesses that suffered
    during the height of the COVID-19 pandemic, with 75% of printing
    businesses reporting sales drops. With many companies temporarily
    closed and events canceled, there wasn’t much need for banners,
    posters, or other printed signage.
    [1]
  2. Things started to turn around in late 2021 and into 2022. As stores
    and events came back, so did the need for signs. Growth remained
    modest, but the industry stabilized and posted a slight yet positive
    0.3% increase in revenue by 2024.
    [2]
  3. Early post-COVID demand was driven by safety and health messaging.
    You’d see floor stickers for distancing, signs for masks, and banners
    showing vital information about pandemic safety and vaccination. These
    simple tools helped many businesses operate while keeping people safe
    and informed.
    [2]
  4. Once things felt normal,
    businesses returned to using signs for promotions, sales, and
    events. By 2023, the global sign market was worth around $40–41
    billion and is expected to reach about $41.4 billion by 2028.
    [3]

II.  Signs and Banners During the Election Season

  1. Election seasons often see an uptick in signs and banners demand. In
    the 2020 election, searches for “yard signs” increased by 36% compared
    to 2016, with campaign yard signs drawing much fanfare and attention.
    [4]
  2. That strong interest continued into 2024 when the sign searches were
    still up by 23% compared to 2016. This steady demand shows signage
    remains a popular and trusted tool for getting messages out during
    elections.[4]

  3. Election campaign yard signs comprised about 57% of all unofficial
    merchandise sold for the major candidates during the 2024 U.S.
    elections. That includes signs supporters buy to display at home, on
    streets, and at local events.
    [5]
  4. While signs and banners may only change voting results by a small
    amount at around 1–2 percentage points, they still play a huge role in
    building motivation, boosting campaign visibility, and keeping staff
    and volunteers excited.
    [6]
  5. The Advertising Specialty Institute saw a major jump in yard sign
    interest and even named them the 2024 “Product of the Year.” Signs
    became one of the most-used promo tools between pandemic messages and
    political campaigns.
    [4]

III.  Retail Signs and Real Estate Banners Trending

  1. Signs and banners have also bounced back in some industries. In 2024,
    63% of home buyers visited a property after noticing a for-sale sign.
    [7]
  2. 4% of homeowners in the US
    note that yard signs are their main source in purchasing their
    homes.
    [8]
  3. Meanwhile, 12% of direct home sellers rely on yard signs to market
    their property for sale.
    [8]
  4. Signs have also impacted shopping habits. About 8 in 10 Americans say
    signs influence them to walk into a store, and nearly 7 in 10 buy
    something because a sign grabbed their attention at the right moment.
    [9]
  5. Similarly, around 60% wouldn’t trust or visit a business without
    signage, and 68% say signs reflect how good the company is. Bad signs,
    especially those with errors, can affect customer purchasing
    decisions.
    [10]

IV.  2025’s Promotional Signage Riding the Momentum


  1. As stated, the signs and banners industry reached $15.9 billion in
    revenue in 2025. This growth came from a steady rise of 2.3% yearly
    over the past five years.
    [11]
  2. The signage printing market isn’t slowing down either. It’s expected
    to grow to nearly $144 billion by 2029, with a yearly growth rate of
    4.9%. That means even more businesses will continue to invest in signs
    to promote themselves.
    [12]
  3. Demographics-wise, almost half of millennials and Gen-Z consumers (48%
    each) would recommend products advertised to them by signs and
    billboards.
    [13]
  4. A similar trend persists in the older generation, with 34% of Gen X
    and 23% of baby boomers also relying on promotional signage for their
    product choices.
    [13]
  5. Even with digital ads growing, printed signs like banners and posters
    still dominate. Statista reports that 66% of out-of-home (OOH) ad
    spending in the U.S. goes to traditional formats like vinyl billboards
    and printed posters.
    [14]
  6. A great sign sticks with people. Over 75% of customers remember a
    business because of its signage, which helps build brand recognition
    and keeps the company top-of-mind for future purchases.
    [10]

V.  Digital Signage and the Future

  1. The digital signage market is growing fast. In 2024, it was valued at
    around $28.8 billion. By 2030, it’s expected to reach nearly $46
    billion, growing at an average rate of 8.1% every year starting in
    2025.
    [15]

  2. Digital displays are becoming more popular in stores and offices.
    About 60% of businesses that don’t currently use digital signage
    plans to add it in the next two years, showing how quickly this
    trend is catching on.
    [16]
  3. Worldwide, digital out-of-home advertising (DOOH) will hit $74 billion
    by 2032. This includes digital billboards, interactive screens, and
    other high-tech displays in public and commercial areas.
    [17]
  4. By 2025, digital signage accounted for 41% of all global out-of-home
    ad revenue. That means a big part of today’s ad money goes toward
    screens instead of traditional signs and banners.
    [18]
  5. Even with digital growing fast, printed signs aren’t going away. Most
    businesses still rely on traditional signage as part of their
    strategy, often using professional printing services to keep their
    branding clear, high-quality, and visible.

Conclusion

The signs and banners industry gained momentum from multiple directions
in 2025. The rebound, post-COVID, to the demand during election seasons
shows how vital physical signage and banners remain for communication
and promotion. 2025 also saw many improvements and digital tech
integrations that aim to shape the future of visual media and
promotions. Yet, physical, static signs still hold strong, proving they
work well alongside digital banners. The numbers tell a clear story from
printed banners to digital displays: physical, tangible signs and
banners aren’t just surviving but thriving. For marketers, printers, and
campaigners, the signs and banners will keep leading the way in
upselling your brands, promoting your products, and making your message
visible

Citations

  1. https://keypointintelligence.com/keypoint-blogs/how-the-printing-industry-is-surviving-the-pandemic
  2. https://www.ibisworld.com/united-states/industry/sign-banner-shops/6550/
  3. https://www.statista.com/statistics/1380902/global-value-printed-signage/#:~:text=The%20source%20forecast%20that%20the,73%20billion%20dollars%20in%202023
  4. https://members.asicentral.com/news/strategy/december-2024/2024-asi-media-product-of-the-year-yard-signs/
  5. https://www.omnisend.com/kamala-vs-trump/
  6. https://thehill.com/homenews/nexstar_media_wire/4876783-do-campaign-yard-signs-even-make-a-difference/
  7. https://agentfire.com/blog/the-power-of-real-estate-signage/
  8. https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics
  9. https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales
  10. https://www.michaelshortsigns.com.au/post/5-statistics-that-say-business-signage-actually-works
  11. https://www.ibisworld.com/united-states/industry/billboard-sign-manufacturing/902/
  12. https://www.thebusinessresearchcompany.com/report/sign-global-market-report
  13. https://business.yougov.com/content/50754-how-different-generations-engage-with-ads
  14. https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
  15. https://www.grandviewresearch.com/industry-analysis/digital-signage-market
  16. https://www.fugo.ai/blog/https-www-fugo-ai-blog-digital-signage-statistics/
  17. https://straitsresearch.com/press-release/global-digital-out-of-home-advertising-market-size
  18. https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/

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