The quality of your menu decides whether people who enter your restaurant will become customers or remain visitors. To ensure good quality in your menus, be as selective of the services you hire to produce your menu as you are of your dishes’ ingredients. And know what elements should go in your menu design so you can make sure they’re there when it’s time to print, no matter who designs it.
Design Menus – Practical How-To
Content: Differ from the Competition
Scrutinize the menus of your competitors, and find a way to significantly distinguish yourself from them. If you serve dishes similar to theirs, think of ways you could present your dishes differently, on the menu as well as to your customers. Also compare your prices with your competitors’. If you charge higher prices, make sure you can justify this with better overall customer experience.
Layout and Design: Focus on Your Story
Your restaurant has a story; design menus that tell that story well. The colors, font and design of your menu should be aesthetically pleasing as well as fascinating to the eye. Present your choice dishes in the best light with high-quality photographs. Arrange items in your menu in the order they are presented during a multi-course meal, and use two columns at most for every page to allow for visual space.
Daily or seasonal specials can be included with simple menu inserts. Make sure the menu design you settle with is one that you can use for a long time.
Menu Copy: Succulent and Succinct
Allow around two sentences to describe each of your dishes in the most concise yet mouth-watering way possible. Make sure your dishes’ names agree with their descriptions, and you list a few of each dish’s most prominent ingredients — to inform as well as to delight.
Paper and Printing: Choose the Best Quality
Glossy paper or card stock is usually the best material to print menus for restaurant places on; the slight sheen does wonders to the colors in your menu design, as well as makes for a clearer, snappier presentation.
Selecting a printer may be the most important decision you’ll have to make for your menu. Choose a printer that can not only present you with free proofs of your design before the printing starts, but also has reasonable prices, a good reputation in high-quality printing, and full customer support for customers’ print jobs during the entire process.
Once you’re informed, secure, and have a design ready, check out the professional menu printing services over at UPrinting today.