Brochures are practical marketing tools that no business can afford to pass up. With their versatility, brochures allow you to cut your budget without cutting marketing presence. It complements other marketing media.
It can be difficult to design prints that not only informative, but interesting as well. Making a good brochure design requires a strong plan and following certain design guidelines. But what makes a good brochure? Here are 5 tips to help you design brochures that exceed the competition.
But what makes a good brochure?
Here are 5 tips to help you design brochures that exceed the competition.
How to Design Brochure Top 5 Elements of a Good Brochure
1. Practical Design
Practical design relates to both the mechanics of printing your brochure and the final product. In the end, you want a well-designed brochure that’s going to look great, but still be cost-effective to print. You also want something that’s easy to carry and read. That means no poster-sized brochures or star-shaped origami foldouts.
A printed brochure is an extension of your marketing plan. Think of it as a glossy, multi-paged mission statement. Before a brochure is ever printed, your market and the purpose of the brochure need to be defined.
3. Visual Impact
For your brochure, you want a well-designed concept that’s unique, professionally designed, eye-catching and printed using high-quality printers. Now is not the time to slap together a few photocopies of the brochure you made on MS Word. Remember, this brochure is going to represent your business and your business doesn’t use templates.
4. Easy to Understand
Keep the writing to a minimum and stick to one topic. Before you add any copy to your brochure, ask yourself “does this relate to my focal point”? One way to easily understand your topic is to organize your information by using bullet points, text boxes and infographics.
This relates back to visual impact. Think about it, three brochures are sitting on a coffee table – one is in four-color, another is in black & white and one has been printed in two-color. Which one are you going to pick up? Color is critical when it comes to brochure printing. It’s also where you’re most likely going to notice the difference between low-quality printing and high-quality printing.
Image source: https://www.flickr.com/photos/jepoirrier/349613923
Think of these tips while writing your marketing brochures. Remember to make it personal, clean and simple. Boost your business with effective brochures through good content and striking designs.