Last updated on April 13th, 2023 at 06:48 pm

There are a lot of things you need to consider when starting your own business. You have to make sure every detail is well-planned – starting from your business name up to the smallest details like store hours and initial number of staff. Moreover, you also have to think of ways on how to make your business known by your target market.

We know a great business because of its quality product and service alongside with an effective marketing strategy. So how do you market your new business? There are other successful promotional campaigns that have worked for small and big businesses, but you can start with these low-cost but effective ways.

Create Your Identity

There’s always confusion between identity and branding. Creativemarket tries to set the line between the two as they described brand as a perceived image and subsequent emotional response to a company, whereas identity as the visual devices used to represent the company. It also includes the complete package of your company materials from your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc. You can create a consistent look for your materials to achieve a more professional appeal to your customers.

There are other factors that contribute to developing a strong brand identity but as for your new business, you can start by customizing business materials in such a way that it aligns with your target branding and incorporates the message you want to tell your audience.

Utilize the Social Media

As of 2013, 73% of online adults use a social networking site of some kind. This update by PewResearch is said to have increased from their previous study in 2012 and is expected to grow this year. The continuing boom of internet use and social networking sites has been obvious although the year has not yet ended. Given this figure, new business owners and marketers have started to invest in social marketing. It is also one of the convenient and effective ways to increase brand awareness.

To give you an idea which social networking sites are popular among users, this infographic by Leverage presents the top social networking sites in 2013. You can design your campaigns and maximize how these sites are best used. Be sure to include pictures to make your posts more attractive to your readers.

However, strong internet connections, active social media profiles and good content are not enough to make it work. Social media marketing is more than that. It requires timing and targeting. You must ask the proper questions as you design your campaigns to make sure that you are on the right track. ‘Is Your Social Media Working?’ enumerates some of these questions to help you get started.

Build Relationships

Among all the convenient and effective ways to market your business, building relationship with your customers is the most important.Your customers are one of the reasons why you have established your business and will be one of the reasons for your brand’s existence. They are the foundation of a great business. Inc.com noted that losing a customer is the absolute worst thing that could happen to a company, and so you would want to do anything just to keep them coming back.

Consider these easy and low-cost ways to start promotion and brand awareness for your new business. Along with the right campaigns and quality service, your business will sure be a hit! So which among these three are you going to do first?

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