Design
Have A Menu Design You Can Be Proud Of
  by:  |  May 9, 2009
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Last updated on March 14th, 2020 at 08:57 am

A restaurant’s menu is more than a simple list of the dishes and drinks that are offered at your establishment. In fact, a great menu design is able to entice your customers’ senses and enrich their dining experience. If you’re starting a small restaurant or planning to redesign your menu, here are 5 tips for a mouthwatering menu your patrons.

5 Tips for Successful Menu Printing

1. Make It Your Own!

Your menu’s design should reflect the character of your restaurant. Aside from pictures of your cuisine, you might also include images that are related to the culture of your cuisine. For example, a Japanese restaurant menu design can utilize artistic photos and drawings of chopsticks, bamboo, Japanese chefs and much more. In addition, use colors that are common to your style of cuisine. Typically, menus for Japanese cuisine should employee earth colors such as green, beige and brown. By combining the elements of images and color, you will create a visual experience for those enjoying a pleasant dinner in your establishment.

2. Photos That Are Good Enough To Eat!

With so many lines of text to read on a menu, many people rely on house specials and photos to decide on what to order. Be sure and capture the “Yummy Factor” when presenting photos of your dishes. The secret lies in using macro photography – also called close up photography. For example, a macro shot of the many moist layers making up a delicious Chocolate Mousse Fudge Cake will surely make your customers drool for dessert! But don’t forget to use a high quality menu printing service like that of UPrinting.com! You need to preserve every detail of that chocolate mousse photo.

3. More Food, Less Words!

Descriptions of your food are great, but keep them short and simple. An example of a description for a Swiss appetizer called Raclette is: “A Swiss dish of melted Raclette cheese, served with hand-rolled breadsticks.” Use descriptive words that are characterized by action such as melted, hand-rolled and seared to have their mouths watering in expectation.

4. Organize Your Menu Like You Plate Your Food!

You wouldn’t plate a hot steak with a cold salad! Group the dishes that are similar so they can be easily found. Usually fine dining restaurants categorize it in the order of how it’s being served: appetizers, salads, soups, main entrees then desserts. It’s a great idea to put your specialty in the middle of your menu so that it can be easily seen. Another strategy is to group dishes that are made of the same kind: beef, poultry, seafood, etc. together, because your guest might be craving a particular type of ingredient.

5. Crowded Menu, Empty Restaurant!

Don’t put all your dishes on one page! Crowding your menu space can make your patrons feel stuffed before they take a bite. There are plenty of menu layouts to choose from so ensure that you will have adequate space to display your fare. Choose from the many types of folding, binding and sizes. If you get confused with the many choices, give us a call and let us help you choose the options that best fit your needs.

For more information about menu printing, visit our website!


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