Why Print Calendars This Early?
The last quarter of the year is almost always the busiest, particularly for the businesses catering to the consumer market. With the holidays just a few weeks away, many businesses are working overtime on their promotional campaigns.
This is also a pretty busy time for UPrinting, as the demand for promotional materials such as flyers, brochures, posters, postcards, and stickers among other things, peaks a great deal around this time.
Orders for calendars in particular, increase sharply during this period – for very good reasons. New Year’s Day is less than three months away, and the flurry of holidays preceding it offer plenty of opportunity to set the foundations for the incoming year’s marketing efforts.
Other reasons to include calendars in your next promotions campaigns:
3.) Calendars Add Value to Your Promotions
Since they have a specific function that nearly everyone needs, calendars give your customers a reason to want what you offer. Unlike most other promotional print products, calendars provide an intrinsic reason to keep them. Other promotional items like postcards or keychains, tend to quickly become obsolete or fall into disuse.
Because of this functionality, even calendars that customers might not like all that much for aesthetics or branding may still get a shot at being used.
2.) Calendars are Prominently Displayed
Unlike other promotional items that only get sporadically exposed – such as business cards or brochures, calendars are normally attached to areas where they are readily seen. This naturally leaves a better chance of leaving brand impressions, especially when you distribute them to other businesses.
1.) Calendars Can Give a Year’s Worth of Brand Impressions!
Once someone puts up a calendar, they rarely take them down before the year is done. If you’re lucky, they won’t even do that and just leave them where they are after the year’s over. This means your customers will be actively exposed to your brand for a significant amount of time. Most other print promotions have a much shorter obsolescence period, and are rarely as prominently displayed.
Including calendars in your holiday promotions campaigns is more than just putting your foot in the door – it’s about being a small, but visible part of your customer’s life.
UPrinting Calendar Features
- Bright Gloss or Elegant Matte Paper
- 12-Month Calendar w/ 28 Pages
- Drilled Holes for Easy Placement
- Save at least 5% by choosing our new 80lb Paper!
- Wire-O or Saddle-stitch Binding
- Available in Standard or Custom Sizes (4″x5.5″ -12″x12″)
Wall calendars aren’t just for brand promotion. They can also be used as decorations, planners, or even as wedding and event giveaways!
These bound calenders are perfect wherever you need to make a lasting impression.
- Bright Gloss or Elegant Matte Paper
- Thick 100lb Paper or 10pt Cardstock
- Available in Standard or Custom Sizes (8.5″x11″ -27″x39″)
- Choose between landscape and portrait orientations
Poster calendars are great as wall decorations and are a standard for year-end promotional giveaways! A great addition to any holiday marketing campaign.
These affordable calendars are also great as handouts at any kind of event, helping you get brand impressions long after its over.
- Glossy, UV, Matte or Uncoated Paper Stocks
- Thick and Durable 14pt Cardstock
- Available Flat or Folded (Half Fold, Trifold, Z-Fold)
- Available in Standard or Custom Sizes (5″x7″ -11″x17″)
- Print on one or both sides
Card calendars are an essential part of any year-end direct mail campaign and are also fun giveaways for all kinds of personal events.
A simple and functional way of making sure you’re remembered.
Want to find out how our calendars and other products look and feel up close? Order our Free Stock Sample Kit!
Stuck for Ideas? A Few Calendar Design Pages For Inspiration:
Pia Ringstad -2012 HPR Calendar Design – Just Flip The Junk
All other images: UPrinting.com
Arthur Piccio is a feature writer and subject matter expert for theUPrinting Blog.