Flyers vs. Brochures: What’s the Difference?

Last updated on May 20th, 2025 at 05:32 pm

Flyers and brochures often get mixed up—and we get it. They’re both printed marketing tools, often used to promote something, and sometimes even look similar at a glance. But in the world of print, understanding the difference between a flyer and a brochure can make a big impact on how effectively you deliver your message.

Whether you’re launching a product, promoting an event, or laying out company information, knowing when to use a flyer or a brochure helps ensure you’re getting the most value out of your print budget.

Let’s break it down.

What Is a Flyer?

A flyer, also called a leaflet, handbill, or circular, is a single, unfolded sheet of paper used for quick and impactful promotions.

Key features:

• Printed on one or both sides
• Often sized at 8.5″ x 11″, A4, or smaller
• Lightweight and easy to hand out or post
• Designed for short-term visibility and quick reads

Best for:

• Promoting special offers or sales
• Announcing events or grand openings
• Mass distribution through handouts or inserts

What Is a Brochure?

A brochure provides more space and structure for detailed information. It often includes folds such as bi-folds or tri-folds and is usually printed on premium paper or cardstock.

Key features:

• Printed on both sides with one or more folds
• Multiple panels for organizing content
• Coated for durability and a polished finish
• Intended to be kept and referenced

Best for:

• Explaining services or showcasing product
• Providing company information
• Supporting professional or high-end branding

Flyers vs. Brochures: Side-by-Side Comparison

When to Use a Flyer or a Brochure

Still deciding which one to use? Consider these use cases:

Choose a flyer if you need to:

• Advertise a limited-time event or offer
• Reach a wide audience quickly and affordably
• Hand out materials at busy locations or public areas

Choose a brochure if you want to:

• Explain your products or services in depth
• Make a strong impression with potential clients
• Provide materials that customers will hold onto and review later

FAQs

What is the price difference between flyers and brochures?
Flyers are usually less expensive because they use standard paper and don’t require folding.

Can a brochure be used instead of a flyer?
It can, but brochures are more suitable when you need to present more detailed information.

What sizes are flyers typically printed in?
Flyers are commonly printed in 8.5″ x 11″, but other custom sizes are available too.

How many folds does a brochure typically have?
Most brochures come in bi-fold or tri-fold formats, but more panels are possible depending on the design.