38 Pro Designers Reveal Their Top Business Card Design Tips
  by:  |  Jun 13, 2017

These business card design tips may just save your business. Contrary to popular belief, business card designs should not be about aesthetics. They’re meant to communicate and ultimately convert customers. Having the wrong one is a definite disadvantage, if not downright fatal to your brand. According to The Design Inspiration, 90% of business cards get thrown away within a week. This clearly isn’t good for your return on investment or conversion rates. Some of the given reasons include:

  • Bland or uninspiring designs
  • Design details (fonts, colors, layouts, etc.) that turn off recipients
  • Unnecessary or unrelated images
  • Outdated design elements

As a printing company, we know these problems are real and that business card designs with these issues are endemic. But how can you create effective designs for our business cards? The answer ultimately depends on:

1.) How your market perceives your brand


2.) How you want your market to react to it.

To help you understand these within your own brand’s context, we’ve asked several designers for their favorite business card designs as well as a few valuable tips and insights.

The following responses are presented verbatim.

1. Cat Braithwaite



“My tip would be to create something memorable while keeping the design as simple as possible.”

2. Colin Tierney

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“My number one tip when designing a business card is simplicity. Don’t over saturate a business card with anything other than the necessary information.”

3. Leanne Kawahigashi

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“A tip for designing a business card is keeping things simple. If it doesn’t add, take it away. Production can add value to your card, but sometimes it’s not in the budget, there are other ways to make your business card memorable. A business card is the first thing that is given to a potential client. It’s what people hold onto and how they remember your company. There should be a lot of time taken to design the cards. Spend time, make it effective, and remember, this is the first piece of work that will represent your company in most occasions, so make this design matter.”

4. Micael Butial


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“The best cards are those that spark a conversation once they’re received.”

5. Nicole Bertani

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“When designing a business card, be aware that this will establish the first impression and the standard for the rest of the branding materials. That’s why my advice is to try to have fun and be creative and always evaluate different materials and printing techniques to search for the WOW effect. If your branding idea can fit in a 85 mm x 55 mm, then it means that it’s simple, clear and strong.”

6. Ryan Mcguire

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“The best business card tip I have is to design a card that you’re excited and eager to give out. If you can capture your enthusiasm and passion for your business in a unique and creative design, people’s first reaction to your business card will be, “WOW,” followed by, “I want to work with you!””

7. Rich McNabb



“Include only the most relevant information and remove everything else. Do more with less.”

8. Bea De Jesus

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“Know the brand and let the card speak for the brand A business card to me gives clients a first impression on your work/product/service. It should, aside from giving contact info, also clearly represent what the brand is all about, or who the person is.”

9. Renaud Mignerey



“Detail is more important than [the] information you can find in a business card. In fact,… information can easily be found on [the] internet. The thing which allow[s] people to remember you is the detail. It can be texture, graphics, or funny messages.”

10. Levente Toth

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“My number one tip for designers is to spend as much time as needed for the idea generation before starting to design anything. With a great card which has a great idea behind you or your client will be most likely contacted and the card will reach its aim.”

11. Justin Marimon

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“For me, business cards are about creating something memorable. The simple act of sharing your contact information can be extremely mundane, or the card can provide an experience for the person receiving it. I always try and include at least one unique element. This could be a die cut, metallic ink, painted edges, etc: just something to make the card enjoyable to receive.”

12. Blake Thomas

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“First [favorite] that comes to mind is Lotta Nieminen for her work on Beautified which spanned from business cards, illustrations, app design, and whimsy yet educational brochures. Her business cards perfectly merge illustration, cheeky copy and a vibrant pallets while keeping a clean, minimal look that compliments the brand.”

13. Eugene Woronyuk

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“The main tip in designing business cards is to always keep the readability of the text.”

14. Grant Burke



“My top tip for designing business cards is to keep things simple. It should look good, but more importantly the information should be legible and have a solid hierarchy.”

15. Al Rayhan



“Keep it Clean & Simple. Use only relevant information and use the backside of the card to describe more information like special offers, checklists, services etc. Make sure that all information are easy to read.”

16. Max Pirsky


“Experiment with different materials and printing techniques. Have a reason for everything you do and try to keep it simple.”

17. Philippe Archontakis




“A great business card is a card that stands out without screaming out loud. It has to have a purpose and has to be relevant with the company mission, vision and DNA. It has to look great and be simple. The main goal is that you don’t want the receiver to trash it within 5 minutes. And, don’t overkill it.”

18. Eli Horn



“Number one tip on designing a business card: Think first about printing and material, and design for whatever techniques and material you have available for you. A design for offset will be much different than one for digital. The thing about business cards is you hold them in your hand, so it matters how they feel. Other than that, just don’t try too hard.”

19. Dennis Kramer

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“My advice would generally be to not try to be too clever; keep it simple, and rely on the unique qualities of printed material to create something special.”

20. Verena Mischelitsch

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“Keep it simple and short. It should reflect your style and taste obviously.”

21. Ali Sayed

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“Before designing a business card, you should sketch it. Then typography and color should be very nice.”

22. Ursula Villalba

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“…For me the most important thing is to capture the essence of the brand with which you are working, the essence of the client. And then make a striking card, either by colors, finishes, morphology, but I think that to be a striking card makes you want to keep it. Cards in small sizes do this well, I think it’s important to enter into anyone’s wallet. Because of the card don’t match in you wallet, you can put it anywhere and can be lost.”

23. Raluca Comanescu



“Number one tip in designing a business card: try to humanize your business cards by including a face into their design.”

24. Neno Radić





Well when I start to design business cards, first I investigated all about the client (his web page, colors and style, design MUST match the existing brand design). Then I drew a few examples on paper, sketch it and usually the final work has to combine elements of all examples. Then in vector program, using graphic tablet I make a digital version.

25. Menachem Krinsky

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Menachem-Krinsky2“Always think outside of the box (literally). A business card especially nowadays needs to tell a message and represent your business in a moment’s time. If it’s bland or badly designed the receiver will just toss it out. If it’s beautifully made and well thought out. It can sell yourself without you having to do any talking.“

26. German Torres

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“We think that it’s better to keep it simple and fresh, and choose the right printing method and the right paper.”

27. Claudia Argueta

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