GUIDES ON CREATING CUSTOM POSTCARDS
Define your Intentions
Before starting with your design, you should define your purpose for creating postcards. Do you want to stay in touch with someone, promote your business, or announce an event?
Know your Audience
Design with your audience in mind. You should first know who they are. Identify which group of people you will be targeting. From there, tailor your postcard according to what this group specifically needs.
Pay Attention to Your Text
Since postcards provide very little space for design elements and text, make your message short and direct. Use simple phrases or sentences that are straight to the point.
Make use of Photos/ Graphics
The use of images, patterns and other design elements on your postcards create a stronger impact to your postcards.
Tips for your Postcard Content
Use images that are relevant to your message. Avoid making use of unnecessary images. Also, find a memorable photo so that your postcards will bring impact to anyone who receives it.
Using high-resolution images is a must for photo postcards. The ideal resolution for printed images is 300 dpi. If you want to increase a photo’s resolution, you need to reduce its size and vice versa to have a good quality output. *For more helpful tips, visit: UPrinting’s Printing Resolution Guide
- Font Style
Font size and style are significant when it comes to designing your postcards. Choose a legible font size and style; text is as important as the images on the card.
Postcard text should have 400 dpi resolution. Like photos, text should have high quality for your postcards.
Choosing the right color for your design is necessary. You need to make sure that your colors will be eye-friendly. Here are some color combinations you can try for basics:
This one uses three colors which can be found next to each other on the color wheel. Usually, one of the three colors predominate the other two.
These are colors which are opposite to each other on the color wheel. This combination is perfect when you want to make something stand out. The color contrast is high — use wisely on your design.
This one uses different saturation and lightness of a single color. It creates a soothing effect, and is best for simple and minimalistic designs.
CHOOSING THE RIGHT PAPER TYPES
13 pt. Cardstock, Uncoated Paper
- Thick cardstock with smooth uncoated surface
- Paper from sustainable sources, 30% recycled content
- Natural paper fibers may still be visible
- Has a great writing surface
- Ideal for company branding and high-end marketing materials
14 pt. Cardstock, Gloss AQ Coated
- Thick cardstock with gloss finish for sharper and brighter images
- Aqueous (water-based) coating adds scratch and scuff resistance
- Can withstand tougher wear and tear
14 pt. Cardstock, Dull Matte Coated
- Stiff, thick cardstock with a non-gloss finish for a classic and elegant look
- Non-glossy surface provides better writability but testing is recommended
- Paper from sustainable sources
12 pt. Cardstock Gloss Front, Uncoated Back
- Medium weight cardstock with a gloss aqueous coating on front and uncoated on back
- Uncoated side can be written on using any pen
- Paper from sustainable sources
- Requires scoring prior to folding
Product Information Cards
Baby Shower invitations
Save the Date Cards
These are simple ideas you can work on, but there are countless ways to be creative with your postcards. Be imaginative and have fun making your design.
Color Theory via: Tigercolor
Paper Types via Kenward Designs
Color Wheel via Color Wheel Pro