I, like so many others, emerged from a sea of content and orange Friday, as another year of Content Marketing World came to a close. I find myself gasping for air as I try to wrap my arms around all of the knowledge and amazing people I met over the course of the conference.
So many times throughout the week I heard people say how this conference is unlike any other.
“People actually look forward to it, not just to get out of the office, but to experience everything that it has to offer.”
“It is like a content marketing family.”
Speakers and attendees came from all over the world to experience Cleveland “CMWorld style,” and a lot of tweets, instas, blog posts, and ideas spouted forth.
I’ve compiled some of the best tidbits about content, marketing, and the tools we use every day.
Best Marketing Quotes
“Quit blaming the goldfish. Our audience will make time to consume content that maintains their interest.” – Andrew Davis
This quote came as a lead-in to his amazing opening keynote about the importance of keeping your audience. He argues that people will read long-form content if they are interested in it. Our job as content marketers is to keep them interested.
Angela Hursh detailed Davis’ message, specifically as it applies to creating suspense in videos. Her blog is geared toward library marketing but Andrew’s lesson applies to us all.
“The most important part of a newsletter is not the news, but the letter.” – Ann Handley, Marketing Profs
What is there further to say about Ann Handley? Right before her quote-worthy keynote, she was awarded the first-ever Hero Award, putting her in the Content Marketing Institute Hall of Fame.
Want proof on this one? Andy Crestondina created a marketing salary guide that lays out some of the most common salaries in both June 2016 and November 2017, as well as the changes for each. That largest increase? You guessed it: content strategist.
“75% of content gets no links. Original research crushes this.” – Andy Crestodina, Orbit Media Studios
Crestodina has a lot of research to back up his claim that original research wins, complete, of course, with a number of shareable graphs to prove his point.
“Google knows up to 18in where you are standing at all times.” – Veronica Romney, LoSoMo
“There are 5.5 billion searches per day on Google.” – Seth Besmertnik, Conductor