Custom Labels

Custom Labels call attention to your business

What makes a label fun and effective? What it boils down to for most people is the customization of the design. With custom label printing, you can create labels that will drive a positive impression and instant brand recognition. Labels easily promote your business as part of your product packaging, whether used for mailing as custom address labels or as custom wine labels. They also play an important role in event organizers that need to print personalized labels for weddings and other events.

What’s the Difference Between Labels and Stickers?

Labels and stickers are often used interchangeably to refer to a piece of sticky graphic. Although both share some qualities (e.g., materials, adhesives, shapes, etc.), stickers and labels differ on how they are used:  

Labels 

Labels are often used for brand identification and for providing information. They can be used on product packaging and shipping boxes but can also be used for personal items. Label size is usually determined by the surface where they will be used. For example, a 3” x 3” round label could go on a mason jar or on a water bottle.  

Stickers 

Stickers are typically printed to promote a brand or cause. In offline marketing, stickers serve as a seal of approval or thumbs up from customers when used. Stickers can be inserted in packages, handed out to customers, and given as a freebie with every purchase.  

Select Your Label Format: Roll, Sheet, or Cut-to-Size

Roll Labels

Best for high-volume packaging. Designed for use with label dispensers or rapid hand application. Available on a 3” core, these fit most standard machine applicators. Ideal for bottles, jars, and boxes.

Cut-to-Size (Singles)

Individually cut labels perfect for promotional handouts or event giveaways. Delivered in stacks, these labels feature a scored backing for easy peeling.

Sheet Labels

Multiple labels printed on a single 8.5" x 11" liner. An economical choice for small businesses needing easy storage and manual application. Available in custom shapes and sizes.

Kiss-Cut Labels 

Printed individually on a square backing that protects the edge of the label. The backing is larger than the design, allowing for easy peeling without bending the label material.

Roll Label Materials

Roll labels are the more practical choice for those who need to label products in bulk manually or using a dispenser. They’re easier to peel but also fit in most label dispensers for fast and easy application. You can adjust the label’s design according to our custom sizes and die-cutting options.

Both singles and roll materials come in a matte, gloss, or high-gloss finish. Matte offers a rustic and organic look, while gloss and high-gloss surfaces let the colors pop. Both matte and gloss are applied on labels found on products displayed indoors. 

Material Guide: Choosing the Right Paper or Plastic

Waterproof & Oil-Resistant Materials 

• BOPP (White, Clear, Silver Metallic, Holographic): A durable polypropylene film that resists water, oil, and chemicals. It is dishwasher safe and suitable for items requiring refrigeration. 

• White Vinyl (Gloss, Matte, High Gloss): Our toughest material. UV-resistant and waterproof, suitable for outdoor exposure. 

Paper & Textured Materials 

• White Paper (Gloss, Matte, Uncoated): An affordable, versatile option for indoor use. The uncoated finish is writable with pens and pencils. 
• Textured Paper (White Vellum, Laid, Cream): Offers a premium, tactile feel. Ideal for wine bottles and luxury gourmet packaging. These become writable when left uncoated. 

Are All the Labels Writable? 

Need to add notes and other information to your labels? Here is a list of materials that you can write on.  

• Matte White Paper can be written on with a permanent marker. This material is ideal for adding best-by dates by hand. 
• Gloss White Paper has an extra smooth surface that is only writable with a permanent marker only. We recommend letting the ink dry completely before handling to avoid smudges.
• Textured estate labels (white vellum, white laid, and cream laid) are writable when uncoated. Use both pens and permanent markers to personalize your labels.
• Gloss White BOPP has a shiny surface that allows only permanent markers for writing. Make sure to have ample drying time before use. 

Shop Custom Labels by Application

Food & Beverage Labels 

Ensure your branding withstands the environment. Our White BOPP and Clear BOPP materials are water-resistant, oil-resistant, and refrigerator-safe, making them ideal for wine bottles, craft beer, hot sauce, and jarred goods.

Health & Beauty Product Labels 

For cosmetics, lotions, and soaps that face humid environments, choose our White Vinyl or BOPP options. These materials resist moisture and chemical exposure, ensuring your ingredient list remains legible in the shower or bathroom. 

Mailing & Packaging Labels 

Elevate your unboxing experience with Gloss White Paper or 100% Recycled Kraft Paper. These options accept permanent marker ink, allowing you to add handwritten personalization to outgoing shipments or artisan products.

Choose From Our Available Shapes or Customize It 

Our custom labels are also available in several die-cut shapes such as: Square/Rectangle, Circle, Oval, Arch, Hexagon, Heart, and Starburst. 

If you want to be more creative with your labels, you can go with a custom shape. Upload your logo or artwork on our website, and we'll cut your labels based on its unique shape. Printing turnaround time for custom shapes is 6 business days. 

Using our online design tool is the first step to easy custom label printing. You can also upload a ready-made design. Try our free file check to make sure every detail is correct before printing. To help you get started, check out our visual guide on printing custom labels. 

How to Peel Off Labels 

Labels come with a protective backing that prevents the adhesive from losing its stickiness. Sometimes, peeling off labels can create unsightly creases on the product. Here are some tips on how you can peel and apply labels: 

Singles Labels 

These labels have two panels that you need to bend and peel to reveal the adhesive. Here’s a short video demonstrating the correct way of removing the backing from singles labels:  

Kiss-Cut Labels 

Kiss-cut labels have a large backing that is not trimmed to the shape of the label. To remove the labels, gently lift one side and slowly pull the rest to avoid creasing. 

Sheet Labels 

These labels come with one large backing. Carefully separate the labels from the backing with your finger. Look for the outline on the backing to see where you can lift off the label.  

Roll Labels 

The easiest to peel off, roll labels can be peeled off by just lifting a corner from the backing. Slowly pull the label away from the backing. If you need to, move to another corner and peel to prevent wrinkling.