Marketing
Top 20 Business Email Marketing Software Solutions
  by:  |  Jan 6, 2021
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Last updated on October 29th, 2023 at 09:24 pm

Because of all the happenings in social media today, emails are often overlooked. But this should not be the case since emails are one of the most effective ways to connect personally to customers. This brought the way to business email marketing.

McKinsey and Co., a consulting firm, said that email marketing is 40 times more successful than social media marketing in retaining and reaching customers. And one way to have successful email marketing is by building a list of verified emails, writing a creative email copy, using sequences and following up, and more.

So, if you plan on starting your email marketing strategy, here are ten email marketing software solutions that can help you. These will help you launch a successful campaign that creates, tracks, and sends emails to your customers.

1. Vertical Response

verticalresponse

Features:

  • Professionally designed, free templates
  • Image tool (crop, filters, images, frames, etc.)
  • Free trial and Special Non-Profit Pricing
  • Flexible Pricing

Vertical Response is perfect for budget-conscious small businesses. This full-featured email marketing service offers pay-as-you-go packages and pay-monthly packages. This marketing software is also for companies that only send occasional email campaigns. Unlike other software requiring monthly subscriptions, this lets you pay for what service you only use and need. Both packages include unlimited contacts, signup, forms, social followers, and almost everything.

Price ranges from: (depend on the number of contacts and features)

Pay-Monthly Package: $8.80 – $290.00

Pay-As-You-Go Package: $7.50 – $3,750.00

2. CakeMail

Cakemail

Features:

  • Handcrafted free templates
  • 30-Day Free Trial
  • No Holding Period for Plans
  • Available in Android and IOS Mobile App
  • User-friendly Interface

For worry-free email marketing, CakeMail is the answer. This simple web-based email marketing app lets you quickly create, send and track email campaigns. This offers a collection of ready-to-use email templates and lets you design your own from scratch without coding. This also allows users to manage contact lists, measure engagement, monitor analytics, etc. Paid plans are either Monthly or Yearly.

Price Ranges:

Monthly: $8.00 – $119.00

Yearly: $6.00 – $99.00

3. Mad Mimi

Mad Mimi

Features:

  • Easy Integrations
  • Available Designs, Themes, and Webforms
  • For Both Professional and Non-Professional Users
  • Social Network and Customer Relationship Management, and more

If you are up to eye-catching emails with a theme-based email-creation approach, Mad Mimi is perfect for you. This allows users to customize and design email themes instead of relying on templates. The good thing about these themes is that it doesn’t require prior design knowledge. Aside from social networks and customer relationship management, it offers more. Examples of these are CRM integration, list management, and reports and tracking. Price Ranges:

Basic (Individual): $10.00/month

Pro (Best Value): $42.00/month

Silver (Business): $199.00/month

Gold (Big Business): $1,049.00/month

4. AWeber

Awebwe

Features:

  • Autoresponder Follow Update
  • Expert Customer Service
  • Drag-and-Drop Editor
  • HTML Email Templates

AWeber focuses on newsletters and email marketing. It lets users choose from a whopping 600+ready to use HTML email templates, manage subscribers, use autoresponders, and turn RSS feeds into email newsletters. It also offers customer support by phone, email, or instant messaging. This tool is available in Mobile applications for easier access. Start with their $1.00  Trial Plan for 30 days.

Price Ranges:

Monthly ( except 1st month):$19.00

Quarterly (3 months recurring): $49.00

Yearly (12 months recurring): $194.00

5. MailChimp

Mailchimp

Features:

  • Automation and Personalization
  • Advanced Reporting Options (Advanced Analytics)
  • Flexible Design Options for All Sizes
  • Mobile-Optimized

MailChimp goes beyond sending and tracking emails and offers advanced features for more effective email marketing campaigns. These include subscriber profiles and segmentation for highly targeted email lists. It also provides revenue reports to monitor subscriber activity and improve sales. And lastly,  analytics tracks everything necessary.

Price Ranges:

Entrepreneur: Free forever with a max limit of emails.

Growing Business: $10.00 – $25.00 (Monthly) or $9.00-$150.00 (Pay-As-You-Go)

High Volume Sender: $425.00 – $525.00 (Monthly) or $2,500.00 – $10,000  (Pay-As-You-Go)

6. Benchmark

Benchmark

Features:

  • Contact List Management
  • Mobile Email Marketing
  • Plugins and Apps
  • Email Templates
  • Autoresponders

Benchmark is a one-stop shop for creating and tracking your business’ email marketing campaigns. It has an easy-to-use email platform that lets users edit an email like a blog post or document. It also enables users to add logos, photos, and videos. Users can also modify the style of emails to fit their brand. Other features include list management tools, list segmentation, and analytics. It offers custom quotes, free life plan, and 25% for non-profit organizations.

Price Ranges:

Send Biased: $9.95  (monthly)

List Biased: $11.95  (monthly)

High Volume: $399.00  (monthly)

7. Constant Contact

Constant Contact

Features:

  • Free Trial
  • Professionally Designed Draft Email
  • Customizable Templates
  •  60-Day Trial for Free

Constant Contact is created for small business owners to reach the right people in less time. It offers customizable templates for newsletters, emails, and more. All of these are integrated with email marketing campaigns. Other features include real-time reporting that can help easily track opens, clicks, purchases, and more. It gives 10% to 20% for non-profit and pre-pays discounts.

Price Range: $15.00 – $85.00 monthly

8. iContact

Icontact

Features:

  • Social Media Marketing
  • Specialized Products
  • Message Builder and Coder
  • Email Templates

IContact is famous for its award-winning customer support. Users can create emails by choosing from hundreds of templates, a drag-and-drop email builder, or from scratch HTML. Similarly, it allows users to integrate social media accounts easily, manage their contacts, generate reports, etc.

Moreover, it offers guides, such as step-by-step tutorials and webinars, to guide users thoroughly. In addition, it makes its technical support team available via phone, email, and live chat.

Price Ranges:

Monthly: $10.00 – $109.00 per month

Annually: $8.50 – $92.65 per month

9. ActiveCampaign

Active Campaign

Features:

ActiveCampaign is a marketing software that helps the user create engaging newsletters and email campaigns and helps users create engaging newsletters and email campaigns. This includes content, images, and branding materials using its customizable drag-and-drop email designer.

It also allows users to embed live product data from your website, blog posts or online store, and videos from Vimeo or YouTube. Users can also use the automation and autoresponder features to set up automated campaigns. Examples of these automatic campaigns are email times and frequencies and personalized content.

Price Ranges:

Lite: $29.00 monthly

Plus: $49.00 monthly

Professional:  $149.00 monthly

10. GetResponse

GetResponse

Features:

  • 33% Annual Discount ($99.00 OFF )
  • Landing Page and Email Creator
  • Form Builder and A/B Testing
  • Responsive Design and Autorepondence

GetResponse is more than just an email marketing tool; it’s a solution that integrates email marketing with other business tools. It lets users create responsive newsletters and emails like a pro and saves time using autoresponders. Also, it helps in creating a landing page and gathering email intelligence using analytics. There is also a preview feature. It allows users to check what their email looks like on different mobile devices beforehand. The unique feature helps businesses grow their lists by connecting their system with other business apps. Examples are CRM, Content Management Systems (CMS), Social, and E-Commerce.

Price Ranges:

Monthly: $15.00 – $450.00

Yearly: $12.30 – $369.00

If you are still in doubt about what email marketing software to use for your email marketing strategy, you may also check this additional list:

11. Sendinblue

This might work if you’re looking for software that can handle your emails and SMS. Its notable features are customized contact management, statistics tracking, and trigger marketing.

12. Politemail

You can send personal emails from your outbox with this email marketing software. They claim to have 25-45% open rates.

13. ActiveTrail

This email software prioritizes mobile features. It has a responsive email editor which adjusts to any device.

14. Campaign Monitor

Are you having a hard time working on those emails? This software has ready-to-use templates, or you can create your own.

15. PinPointe

This specializes in automated features for Business-to-Business customers for more optimized email campaigns.

16. ExactTarget

This is one of the most robust systems email service providers. That is why companies with many emails should send out.

17. InfusionSoft

This has the ability to combine CRM, email and social marketing, and eCommerce solutions. It is famous for its effortless ability to segment subscribers by activity to help send targeted emails.

18. CommuniGator

As witty as its name, this marketing software gives power and flexibility to execute integrated campaigns and generate more revenue with less effort.

19. BlueUtopia

This is powerful, affordable, and easy-to-use marketing software for marketing campaigns. It includes modules for website publishing and content management.

20. BuzzBuilder Pro

This promise to give powerful email marketing and social media tools will automate sales and lead generation efforts.

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