How Much Packaging Should You Order? A Practical Planning Guide The lowest price on custom packaging doesn’t matter much if you order the wrong amount. Order too little and you risk stockouts, rushed production, and expensive shipping. Order too much and you tie up cash, fill valuable storage space, and could end up with outdated packaging if your branding or products change. The good news is […]
Campaign Signs Reach Gen Z—but Silence Swing-State Voters? The 2026 midterms are on track to be the most expensive advertising cycle in American history, and much of that money is chasing a familiar assumption: young voters live online, older voters read their mail. Campaign budgets have shifted toward connected TV and digital-first field operations accordingly.A new survey of 1,000 U.S. adults, conducted for […]
Trifold vs. Bifold Brochures: Pros, Cons, and Best Uses Planning to print brochures but not sure whether to go for a trifold or a bifold? Both of these formats are designed to suit different types of content, audiences, and marketing goals. Still, the right brochure fold can make your content easier to organize, read, and remember. This UPrinting guide compares trifold vs. bifold brochures, breaks […]
The Value of Premium Business Cards: Are They Worth the Cost? We may stay connected in an increasingly digital world, but printed business cards remain one of the simplest yet most effective networking tools. In fact, around 10 billion business cards are printed each year. With that being said, it can be more challenging than ever to leave a memorable first impression with just one small […]
Generating Local Leads for Contactors Without Increasing Ad Budget One of the best ways to stand out in your local community is to make it simple for homeowners to find and remember your business. While marketing and advertising help with visibility, you also want to focus on generating leads. These leads can become loyal customers who will refer your business to others and help you build […]
EDDM & Direct Mail: Do Mailing Services Still Work for Contractors? Mailing services still work for contractors, especially when they are part of a balanced local marketing plan. Direct mail is a popular marketing tool: 43% of marketers use it to find new customers, 27% to retain current customers, and 34% to build brand awareness. Digital advertising remains important for generating leads, but many home service businesses also want more […]
Contractor Marketing ROI: Which Marketing Materials Deliver the Best Return? Contractors always want to make the most of their marketing budget and often wonder which print materials give them the best return. The main thing is not picking just one type of promotional tool, but finding out which ones connect with your audience and tracking how they perform. Simple tools like QR codes, special phone […]
How Can Contractors Build Trust Before Meeting a Potential Customer? For HVAC contractors, trust starts long before the first handshake or service call. Most homeowners do their homework by reading reviews, browsing websites, checking project photos, and comparing local contractors before reaching out. A strong first impression online can often determine whether they request an estimate or move on to another contractor. The good news […]
10 Door Hanger Ideas Contractors Can Use to Get More Local Customers Door hangers are still a great way for contractors to reach homeowners in their neighborhoods. Placing them near job sites, storm-affected areas, new developments, or areas that need seasonal services can help turn local interest into new business. The key is to use messages that match what homeowners are experiencing. You can tailor your door hanger designs to […]
