What Makes Smart Labels So Smart? Unlike traditional labels, Smart labels provide users with additional digital information beyond what is printed. This capability complements many trends emerging in packaging and aligns with several of UPrinting’s values and core competencies. Transparency: As consumers are becoming more concerned about the health and the environment, packaging labels are increasingly providing more detailed information […]
Are These Top 5 Booth Essentials in Your Trade Show Displays? A successful trade show experience doesn’t happen by accident.You need to plan, prepare, and define the purpose of your brand’s presence among colleagues, competitors, and customers.It can be taxing.So why even go at all?According to Writers Block Live, “Over 90% of those who visit trade exhibitions say they are looking for new goods and services.”According […]
How to Run a Better Marketing Campaign With Flyers Flyers work best within the context of a marketing campaign. Despite being a traditional method of promotion, many digital marketing experts would still agree that flyers contribute to building a great digital strategy. Like any marketing material, flyers must be specifically created for a target audience to be effective. You must know what your audience wants […]
4 Vinyl Banner Ideas for Your Retail Store Whether you’re announcing a big sale, hosting a one-of-a-kind event, or simply ushering in a change in the seasons, vinyl banners easily keep you relevant and visible to your customers. Add these four ideas into your regular promotional rotation to keep loyal customers up to date and drive new interest to your store. 1.) Signal […]
Is There a Connection Between Business and Dating? In 2008, just a few days shy of Valentine’s Day, Dan Schawbel published his interview with online dating expert and publisher of Online Dating Magazine, Joe Tracy. The article, which remains true and relevant until today, looks at how people project a personal brand (for lack of a better term) in their dating relationships. The theory […]
How Long Does Coronavirus Last on Cardboard and Paper? While most of us are doing our part to flatten the curve and keeping entertained at home, we can’t avoid going out to buy essentials or having packaged goods delivered to your address. Interaction with cardboard and paper is inevitable as you buy a carton of milk or go through the week’s round of mail. […]
Your Community’s Role in a Time of Take-out and Delivery Restaurant Services Restaurants are shifting their services from dine-in customers to take-out orders and deliveries. The adjustment is necessary considering the preventive measures that local governments are taking all over the country. For example, six counties in the San Francisco Bay Area have a shelter-in-place mandate. Los Angeles is under lockdown until the end of March, wherein […]
A Revealing Look at the Evolution of Coca-Cola and Pepsi Logos The logo evolution of these two brands reveal colorful histories and massive ideological differences. Few brands are more familiar worldwide than carbonated drink giants Coke and Pepsi. While their end products are functionally the same, there are major differences with their overall branding strategies — most noticeably with how frequently they each changed their logos. […]
How to Get Custom Packaging That Makes Your Brand Unforgettable Custom packaging can make or break a product. It helps make a product successful or discourage people from buying. In Australia, the government established the plain packaging law, which requires all tobacco companies to remove their branding on cigarette packaging. The logo-free boxes contained only health warnings and images of smoking diseases. Did it work? […]
