The Future of Business Cards: Using QR Codes, AR, and NFC With professional exchanges done over email and messaging apps, meetings held over video calls, and connecting with people online before meeting them in person, one may wonder if physical business cards still matter in this age. They do, as research shows that 27 billion business cards are printed daily. Another statistic from Credit Donkey reports that company […]
What Is BOPP: Why Is It Ideal for Labels? BOPP, short for biaxially oriented polypropylene, is celebrated for its outstanding versatility. Made from the thermoplastic polymer polypropylene (PP), this material has a variety of applications beyond labels and stickers. In this article, we take a deep dive into the world of BOPP, exploring what it is, its unique properties, and why it is the preferred choice for […]
7 Benefits of Exhibiting at Trade Shows Trade shows seem like a big leap for small businesses or solopreneurs. They require a significant amount of time, energy, and money, and the preparations can feel overwhelming. But here’s the deal: integrating trade shows into your marketing strategy comes with benefits and can turn out to be worth the investment — not just in […]
5 Signage Strategies That Boost Word-of-Mouth Marketing You’ve probably encountered some level of word-of-mouth marketing, or maybe you’ve tried it yourself: from a friend hyping up her favorite fashion line over lunch, an Instagram post recounting a unique dining experience, or perhaps you posted a positive review on Google. You’d want more people to talk about your business in affirmative ways, whether […]
Promote Your Event With These Event Marketing Essentials There is nothing more effective than well-designed and properly timed promotional materials when it comes to building up anticipation and excitement for an upcoming event. With the right signage and print products, you can reach and entice your target audience to sign up and attend your activity. Without further ado, here are the event marketing […]
How to Make Viral TikTok Unboxing Videos With over 1.4 billion monthly active users recorded in 2022, it’s no wonder that brands big and small are flocking to TikTok. The short-form video platform rose to prominence during the height of the pandemic and has showed no signs of slowing down. In just a short amount of time, it has grown into a […]
3 Easy Ways to Install Your Aluminum Signs 1. Set a realistic trade show budget. Aluminum signs are excellent for putting up long-term signages in areas you want to mark. Since they are water-resistant and durable, they are suitable for both outdoor and indoor use. They are helpful in navigating public places like main thoroughfares, schools, and parks, but they also work well in […]
10 Irresistible Items to Give Away at Trade Shows Conferences are the perfect venue to see industry updates demonstrated in the flesh, build your network, and engage potential clients. And what better way to connect with them than through free trade show giveaways? Keep conferences, trade shows, and expos exciting for participants by giving them a part of your brand that they can take […]
Adding Value Beyond Instructions: 7 Booklet Ideas for Your Business In today’s highly competitive business landscape where everything is practically digital, coming up with creative and effective ways to deliver value to customers is crucial. Enter the humble booklet, those little tried and tested pamphlets that can pack a punch. They might seem old-school, but there’s a reason why businesses still rely on this handy […]
