Can You Register Your Slogan? Does your business use a slogan to capture its brand identity and values? If yes, it is highly recommended to register it as a trademark, giving you an exclusive right to its use while preventing others from using it without your permission. Not all slogans qualify for trademark protectionHowever, as they need to meet specific requirements from the US […]
FTC Green Guides: Recyclable, Recycled Content, and Degradable Defined Many businesses worldwide have adopted eco-friendly practices to follow long-term sustainable development goals while also appealing to many environmentally conscious consumers. Some even promote their efforts and earn certifications to prove their commitment to being “green.” However, “green claims” on products and marketing materials can sometimes be unclear or misleading. That’s where the Federal Trade Commission (FTC) sets things straight with […]
QR Codes: Do They Have to be Square? QR codes are seen everywhere these days, from labels and product packaging to business cards, banners, and postcards. With around 89 million Americans using them for mobile payments, information access, and promotions, it’s no surprise that global QR code usage has increased by 57% in 2024. In fact, their visibility is expected to rise by 22% in 2025. Well, the quick […]
How to Sell Stickers on Etsy: A Step-by-Step Guide In recent years, the sticker market on Etsy has exploded, with millions of buyers searching for unique, custom designs to express their personalities and interests. With this booming demand, there has never been a better time for designers and entrepreneurs to dive into the world of sticker sales.This guide aims to equip you with the […]
79 Direct Mail Statistics that Marketers Need to Know in 2024 Despite the surge in digital communication methods, direct mail continues to hold its own–delivering tangible, personalized experiences that uniquely resonate with consumers. To highlight direct mail’s enduring power and relevance, we’ve compiled this list of 79 direct mail statistics. These insights underscore how direct mail not only competes with but also complements your digital marketing […]
Yes, It’s Illegal to Put Flyers in Mailboxes Here Are Other Ways to Distribute Them Legally Putting flyers in mailboxes is illegal, but there are legal, effective ways to distribute them. Learn how to promote your business the right way.Is it legal to put flyers in mailboxes? Not without violating federal law, which can result in fines up to $10,000 per offense. This law applies to anything without paid postage, so […]
How to Hang Posters Without Damaging the Wall or Poster Learn how to hang posters perfectly without wall damage. Discover tools and techniques for a clean, pro look with help from UPrinting experts.The best way to hang posters is to properly prepare your poster and wall and then choose a damage-free tool like removable tape, putty, or magnetic hangers. For a professional look, always use […]
How Custom Packaging Boosts Omnichannel Marketing In a time when customers can discover brands, read product reviews, and purchase merchandise simultaneously, it is important your brand experience is consistent across all channels. Using an omnichannel approach, you can create a seamless marketing experience and communicate a consistent message while interacting with customers across various channels. Packaging is a crucial component of […]
Unwrapping the Essentials of Subscription Box Marketing Whether it’s a gift from someone or a treat for themselves, subscription boxes help spotlight brands and change the way customers experience their products. We’ll unpack the basics of subscription box marketing, learn the advantages your brand may enjoy with this approach, and look at industries that succeeded in the game. Read on! What is […]
