25 Must-Know Statistics About Signs and Banners in 2025

Signs and banners remain a core part of how businesses market themselves in 2025. Whether it’s a sidewalk banner, a real estate yard sign, or a large storefront display, printed signage continues to help brands stand out, attract foot traffic, and promote key messages.

With the U.S. signage industry now valued at $16.7 billion, demand for banners and signs shows no signs of slowing down. In this article, we’ll look at 25 statistics that highlight the continued impact of signage across industries from retail and real estate to politics and small business marketing.

1. The signs and banners industry continues to grow steadily, with industry revenue increasing at a compound annual growth rate (CAGR) of 3.3% over the past five years to reach an estimated $16.7 billion in 2025. ^[10]
2. Globally, the printed signage market was valued at $40–41 billion in 2023 and is projected to reach around $41.4 billion by 2028, showing consistent—if modest—growth. ^[3]
3. There are now approximately 5,837 sign companies operating in the U.S., the majority of them small businesses. ^[10]
4. Combined, they employ over 77,648 workers, including installers, designers, and printers—making signage a significant contributor to local economies. ^[10]

For many businesses, signage remains one of the most cost-effective ways to market, promote, and stay visible—especially in crowded or competitive areas.

5. Election seasons often see an uptick in demand for signs and banners—and recent cycles have only strengthened that trend. In the 2020 election, searches for “yard signs” increased by 36% compared to 2016, with campaign signage drawing major attention and engagement. ^[3]
6. That strong interest continued into 2024 when the sign searches were still up by 23% compared to 2016. This steady demand shows signage remains a popular and trusted tool for getting messages out during elections. ^[3]
7. Election campaign yard signs comprised about 57% of all unofficial merchandise sold for the major candidates during the 2024 U.S. elections. That includes signs supporters buy to display at home, on streets, and at local events. ^[4]
8. While signs and banners may only change voting results by a small amount at around 1–2 percentage points, they still play a huge role in building motivation, boosting campaign visibility, and keeping staff and volunteers excited. ^[5]
9. The Advertising Specialty Institute saw a major jump in yard sign interest and even named them the 2024 “Product of the Year.” Signs became one of the most-used promo tools between pandemic messages and political campaigns. ^[3]

10. Signs and banners continue to play a key role in real estate and retail marketing, two sectors where visibility directly drives decisions. In 2024, 63% of home buyers visited a property after noticing a for-sale sign. ^[6]
11. 4% of homeowners in the US note that yard signs are their main source in purchasing their homes. ^[7]
12. Meanwhile, 12% of direct home sellers rely on yard signs to market their property for sale. ^[7]
13. Signs have also impacted shopping habits. About 8 in 10 Americans say signs influence them to walk into a store, and nearly 7 in 10 buy something because a sign grabbed their attention at the right moment. ^[8]
14. Similarly, around 60% wouldn’t trust or visit a business without signage, and 68% say signs reflect how good the company is. Bad signs, especially those with errors, can affect customer purchasing decisions. ^[9]

15. The signage printing market isn’t slowing down. It’s expected to grow to nearly $144 billion by 2029, with a yearly growth rate of 4.9%. That means even more businesses will continue to invest in signs to promote themselves. ^[11]
16. By type, banners and backdrops accounted for 33.87% of the global printed signage market in 2024—making them the most dominant format—while transit graphics are projected to grow at a CAGR of 1.87% through 2030. ^[18]
17. Demographics-wise, almost half of millennials and Gen-Z consumers (48% each) would recommend products advertised to them by signs and billboards. ^[12]
18. A similar trend persists in the older generation, with 34% of Gen X and 23% of baby boomers also relying on promotional signage for their product choices. ^[12]
19. Even with digital ads growing, printed signs like banners and posters still dominate. Statista reports that 66% of out-of-home (OOH) ad spending in the U.S. goes to traditional formats like vinyl billboards and printed posters. ^[13]
20. A great sign sticks with people. Over 75% of customers remember a business because of its signage, which helps build brand recognition and keeps the company top-of-mind for future purchases. ^[9]

21. The digital signage market is growing fast. In 2024, it was valued at around $28.8 billion. By 2030, it’s expected to reach nearly $46 billion, growing at an average rate of 8.1% every year starting in 2025. ^[14]
22. Digital displays are becoming more popular in stores and offices. About 60% of businesses that don’t currently use digital signage plans to add it in the next two years, showing how quickly this trend is catching on. ^[15]
23. Worldwide, digital out-of-home advertising (DOOH) will hit $74 billion by 2032. This includes digital billboards, interactive screens, and other high-tech displays in public and commercial areas. ^[16]
24. By 2025, digital signage accounted for 41% of all global out-of-home ad revenue. That means a big part of today’s ad money goes toward screens instead of traditional signs and banners. ^[17]
25. Even with digital growing fast, printed signs aren’t going away. The global printed signage market is projected to reach $45.96 billion by 2030, showing that businesses around the world continue to invest in physical signage to keep their branding clear, high-quality, and visible. ^[18]

The signs and banners industry continues to grow in 2025, fueled by steady demand across retail, real estate, political campaigns, and small business marketing. From traditional printed signs to large-format banners and point-of-sale displays, physical signage remains a trusted way to attract attention and drive action.

While digital signage is expanding fast, printed signs still dominate much of the visual marketing landscape—and the two often work best together. The data is clear: signage delivers visibility, builds credibility, and supports business growth across sectors.

For marketers, printers, and business owners, signs and banners remain one of the most cost-effective tools to promote products, reach new customers, and make a lasting impression.