Going Global: Business Card Etiquette in Different Countries Understanding the importance of business cards in global business is crucial. Different countries have unique practices, traditions, and etiquette regarding business card exchange. What may be acceptable to one culture can be construed as offensive to another. This article will explore these key differences, providing insights into how business is conducted across various cultures. United […]
Choosing the Right Material for Your Stickers Stickers are as versatile as they come. They are the perfect way to express yourself, market a brand, or customize just about anything. But the first step in sticker creation is choosing the right material. Making the right choice determines how well your stickers perform in their intended environment. Let’s peel back the layers on […]
5 Holiday Banner Ideas for Retail Stores Is your store ready for the surge of holiday shoppers this season? You don’t need to make drastic changes to bring people inside. Get creative with vinyl banners and put them up in strategic places around your retail space to give every customer an exciting and seamless shopping experience. Here are some ideas you can […]
Beginner’s Guide to Packaging Regulations and Compliance Whether you’re about to start a new business or dabble into ecommerce, an oft overlooked aspect is compliance and regulation. It’s an important matter to tackle, especially if you want to reach a wider audience. Following prescribed regulatory requirements not only makes your business look more profesional, but it also protects your product’s integrity and […]
7 Business Postcard Ideas for Customer Engagement Have you ever thought about sending postcards? The idea might seem less popular in the digital age, but here’s the thing — there’s untapped potential in those cards waiting to be maximized. While every business is fighting for attention online, postcards can be your secret weapon to creating new leads. They offer a personalized approach […]
The Future of Business Cards: Using QR Codes, AR, and NFC With professional exchanges done over email and messaging apps, meetings held over video calls, and connecting with people online before meeting them in person, one may wonder if physical business cards still matter in this age. They do, as research shows that 27 billion business cards are printed daily. Another statistic from Credit Donkey reports that company […]
What Is BOPP: Why Is It Ideal for Labels? BOPP, short for biaxially oriented polypropylene, is celebrated for its outstanding versatility. Made from the thermoplastic polymer polypropylene (PP), this material has a variety of applications beyond labels and stickers. In this article, we take a deep dive into the world of BOPP, exploring what it is, its unique properties, and why it is the preferred choice for […]
7 Benefits of Exhibiting at Trade Shows Trade shows seem like a big leap for small businesses or solopreneurs. They require a significant amount of time, energy, and money, and the preparations can feel overwhelming. But here’s the deal: integrating trade shows into your marketing strategy comes with benefits and can turn out to be worth the investment — not just in […]
5 Signage Strategies That Boost Word-of-Mouth Marketing You’ve probably encountered some level of word-of-mouth marketing, or maybe you’ve tried it yourself: from a friend hyping up her favorite fashion line over lunch, an Instagram post recounting a unique dining experience, or perhaps you posted a positive review on Google. You’d want more people to talk about your business in affirmative ways, whether […]
