Customer Story: J.R. Rice Launching an award-winning debut novel is no small feat and promoting it is a story of its own. In this feature, multi-hyphenate artist J.R. Rice opens up about his writing journey, balancing creative roles, cultivating community, and using print to communicate and connect. Turning Struggles into Stories What’s the use of a broken pencil? It may seem […]
Why Posters Still Pack a Punch in Running Event Marketing Marathon posters still matter, even when so much attention is on screens. A bold design on a street corner or gym wall can stop someone in their tracks and spark interest in your race. Clever marathon posters are effective because they blend art with purpose, mixing striking visuals and clear calls to action. With the right approach, marathon poster […]
What’s the History Behind Advent Calendars? The holiday countdown feels more magical with an Advent calendar. Each day in December brings a small surprise that builds excitement for Christmas. But how do Advent calendars work, and why have they become such a beloved tradition?At their core, these calendars mark the days leading up to Christmas Eve, turning an ordinary countdown into […]
What’s the Current Landscape of Direct Mail Response Rates in 2025? Direct mail continues to hold its place in marketing, even with so much attention on digital channels. Businesses are asking how their efforts measure up, and 2025 benchmarks give a clear picture. This year’s average direct mail response rates show that print campaigns still compete strongly with email and paid ads.Companies across retail, nonprofits, financial […]
Why Flyers Still Matter for Thanksgiving Food Drives A Thanksgiving food drive is about more than just collecting cans; it’s about bringing a community together. With over 47 million Americans, including 13 million children, facing food insecurity according to Feeding America, the need for that support is more critical than ever during the holidays. To rally your neighbors, you need to get the word […]
Digital vs. Physical Business Cards: Which is Better for You? In the digital age, you might be wondering if paper-based business cards are still relevant. The answer is a resounding yes, as they provide not just a physical reminder of your contact information, but also make your face-to-face interactions more memorable and impactful. Thus, many businesses and professionals have them on hand, especially at trade shows, […]
7 Proven Ways to Get Noticed at a Craft Fair According to Redditors Want to stand out at your next craft fair? See 7 proven vendor tips from Redditors on color, layout, signage, and connection that boost booth sales.Are you an artisan or a small business owner who creates and sells handmade items like jewelry, candles, ceramics, and other unique artwork? Then, you shouldn’t miss out on craft […]
5 Printed Marketing Pieces that Help Boost Sales at Craft Fairs From signs to mini catalogs, discover five printed marketing pieces that help craft fair vendors boost booth traffic, sales, and lasting brand recall.Craft fairs are full of visual competition, and shoppers often make split-second decisions about which booths to visit. The right printed marketing can grab attention, explain what you sell, and create a lasting […]
The First Thing Attendees Notice at Comic Cons – and How Vendors Can Use It Comic Con floors are a sensory overload. From dazzling cosplay to endless rows of merch, it is easy for booths to blend together. That is why first impressions are everything. We turned to Reddit to see what con-goers say actually makes them stop at a booth and how vendors can use those insights to stand […]
