Yard signs are popular outdoor marketing tools because they are cost-effective, highly visible, and easy to set up. Additionally, people tend to trust yard signs more than overtly promotional or complex advertising, especially if their message is concise and relevant to the community.
If you're considering yard signs to reach out to your local community, you might have these questions:
- What are they made of?
- Who uses them?
- How do I make them effective?
This guide answers all these questions to help you understand the key things you need to know about yard signs, including their construction materials, common uses, and tips to increase their visibility.
What Material Is Used for Yard Signs?
Most yard signs are made from 3/16" corrugated plastic board with fluted channels. This material is durable and highly resistant to harsh weather conditions.
Additionally, yard signs made from corrugated plastic are lightweight, which is important if you need promotional tools that you can easily set up, store, and reposition.
Depending on your display preference, you can order yard signs with grommets, so you can hang them on walls and fences, or H-stakes that you can drive into the ground.
Yard Signs Best Practices Based on the Industry
Many businesses and organizations use yard signs because they are versatile, affordable, and visible. Here's how various industries use them:
Real estate
Agents use yard signs to advertise listings, open houses, and directional arrows.
Tip: Keep the agent name and contact info large enough to read from a moving car.
Home services
Landscapers, roofers, painters, and plumbers use signs to capture the attention of their local community. It builds trust and encourages people to ask about their services.
Tip: Place the sign near the street and use a concise message with a clear call to action.
Political campaigns
Candidates and their supporters use yard signs for visibility and community presence.
Tip: Highlight the candidate's name and avoid long text.
Events and community groups
Schools, markets, churches, event organizers, and community groups use these outdoor signs for parking, schedules, and directions.
Tip: Use bold arrows or any universally recognizable symbols that people can understand at a glance.
Local retail and small businesses
Shops use yard signs to highlight sales, openings, and seasonal promotions.
Tip: Use short, time-sensitive phrases like "Sale Today" to encourage immediate action.
Smart Tips to Make Your Yard Signs Effective
Advertising and Promotions
- Promote sales, limited-time offers, or new services.
- Keep the message to five or six words.
- Make the main offer the most visible element.
- Use high color contrast for excellent readability.
Directional and Wayfinding Signs
- Guide people to parking, entrances, or event locations.
- Use bold arrows or other universally recognizable symbols.
- Place signs along roads, sidewalks, and intersections.
- Position signs so they are visible from multiple directions.
Branding and Local Visibility
- Ideal for real estate agents, contractors, and political campaigns.
- Choose medium or large sizes, such as 18x24 or 24x36.
- Use bold, simple, and easy-to-read fonts. · Allow the brand name, logo, or candidate name to be the focal point.
Temporary Notices
- Useful for "Now Hiring," "For Rent," "Garage Sale," and community reminders.
- Use unique shapes, such as circles or arrows, to stand out.
- Place your signs at eye level.
- Use short, actionable wording such as "Apply Here" or "Sale Today".
Frequently Asked Questions About Yard Signs
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Most signs can last several years, depending on sun exposure and weather conditions.
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Yes. Many recycling centers can process corrugated plastic (polypropylene).
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Yes, they are ideal for signs that will be viewed from both directions. For roads and busy intersections, double-sided printing improves visibility.
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Sometimes. Rules vary by city, neighborhood, or HOA. Check local guidelines before placing signs on public property or shared spaces.
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Yes. Use a clean damp cloth or mild soapy water to remove dirt and grime without damaging the surface. Regular cleaning and proper care can extend their lifespan.
In Summary
Yard signs remain effective because they are highly visible and durable, making them perfect for long-term outdoor display. Just make sure you place them in areas with high foot traffic and no obstruction.
With the right size, high color contrast, and a concise message with a clear call to action, yard signs stand out from the surroundings, helping capture your target audience's attention.
