Feeling overwhelmed about your first
trade show? You’re not alone.
Over 50% of trade show visitors are first-time attendees, and prepping ahead can make all the difference. This isn’t just a
packing list. It’s your roadmap to a smooth, confident, and professional
debut.

From pre-show prep to post-show follow-up, this checklist is designed to
help small business owners and solo entrepreneurs take full advantage of
their trade show investment without overspending or missing a beat.

Download the PDF Checklist

Before the Show: Planning & Prep

Planning ahead reduces stress and sets you up for success. From
confirming your booth details to ordering print materials, the sooner
you start, the more confident you’ll feel when show day arrives.

Before the Show: Planning & Prep

Recommended Print Products for First-Time Exhibitors

Start with these essentials:

1. Retractable banners
   – Easy to set up and ideal for product showcases
2. Printed tablecloths
   – Create a polished, branded booth instantly
3. Business cards
   – A must-have for lead generation
4. Brochures
   and
   flyers
   – Provide take-home info about your services or pricing
5. Custom stickers
   – Fun giveaways that keep your brand top of mind

Tip: 92% of attendees come to see new products. Make sure your offerings
are displayed clearly and professionally.

During the Show: Booth Essentials

Now it’s show time! Once the floor opens, you’ll need to be present,
engaged, and ready to troubleshoot anything that comes your way. This
checklist helps keep your booth running smoothly while you focus on
connecting with attendees.

On-the-Floor Essentials

Fact: 82% of attendees have purchasing power. Treat every visitor as a
potential customer.

After the Show: Follow-Up and Wrap-Up

Now it’s show time! Once the floor opens, you’ll need to be present,
engaged, and ready to troubleshoot anything that comes your way. This
checklist helps keep your booth running smoothly while you focus on
connecting with attendees.

Post-Show Checklist

Stat: 80% of leads are never followed up on. Don’t let your efforts go
to waste.

Your “Zero to Show-Ready” Printable Checklist

Need something you can print, highlight, and keep by your side as you
prep? Download our full version of the checklist. It’s formatted for
easy reference.

Download the PDF Checklist

Final Tips for First-Time Exhibitors

Even with a solid checklist, here are a few last-minute reminders to
help you stay focused and confident:

1. Pack light but don’t skimp on signage
2. Focus on one clear call to action
3. Business cards – A must-have for lead generation
4. Give people a reason to remember you
5. Get plenty of rest before show day