1. 24″ x 36″ – For Maximum Impact

This is a great option if visibility is your top priority. The 2-feett by 3-feet space gives you enough space to combine bold headlines, catchy visuals, and logos without making the design look cluttered.
 
It’s a great size for mounting on easels, hanging in windows, or leaning against walls at trade shows and other business events.

Use it when:

• You need to catch attention from across a crowded room or sidewalk
• Your sign needs more white space to allow the text and images to breathe.
• You want to create a more permanent or professional-looking display.

Tips:

• Keep text size large or at least an inch-tall for every 10 feet of viewing distance.
• Limit the content to one core message or action to avoid crowding your design.
• Use high-contrast colors to improve readability in busy environments.

2. 18″ x 24″ – The All-Purpose Choice

Not too big, not too small. This size hits the sweet spot when you need flexibility and portability without sacrificing visibility. It’s light enough to carry, yet still large enough to draw people’s attention.

Use it when:

• You have to direct event attendees.
• You need to move your sign between different locations.
• You have a tight space to display your signs.

Tips:

• Use bullet points to make your message easy and quick to scan.
• Add icons or arrows for directional signs to convey a quick message to people
• Mount with removable adhesive or clips for easy swaps during events.

3. 8.5″ x 11″ – Small but Effective

Think of this size as your go-to for close-range reading. You can post it quickly without needing special hardware.
 

It’s also ideal for daily use, especially when paired with tabletop holders or sign stands.

Use it when:

• You need a sign to display prices, instructions, or QR codes.
• Your audience will be standing close to the sign.
• You need a portable sign that you can quickly update or replace.

Tips:

• Use bold headers to grab attention, even in small spaces.
• Leave generous margins to avoid important content being cut off during printing.
• Laminate or frame your sign if you’re planning to use it long-term or in high-traffic areas.

How to Choose the Right Size

Ask yourself these three questions:

1. Where will I display my sign? envelopes:

If it’s in a large space like a lobby or a convention center, go big. For desks or display tables, keep it small.

2. What is the ideal viewing distance?

Bigger sizes are easier to read from a distance. If your audience is passing across the street, make sure your text is large enough to be legible. By contrast, use smaller signs for close-range reading.

3. How much information or details in the design?

Keep your design clean and focused. If you need to include lots of details, give yourself more space — or break it into multiple smaller signs.