Flyers have remained relevant for one simple reason: they work and reach real customers fast. They’re affordable, quick to produce, and easy to hand out anywhere. Plus, they're versatile and can fit almost every type of business, from retail and events to real estate and restaurants. Whether you’re using them for small or large campaigns, choosing the right paper stock for your flyers can play a big role in their durability and how customers respond to them.
Not sure which option is for you? Read on as UPrinting explains the differences between budget and premium stocks and various finishes. We also share recommendations so you can find the best fit for your needs.Not sure which option is for you? Read on as UPrinting explains the differences between budget and premium stocks and various finishes. We also share recommendations so you can find the best fit for your needs.
Budget vs. Premium Stock: What’s the Better Choice?
Choosing the right paper stock affects cost, look, and how long your flyer lasts. Here’s a simple breakdown.
Budget Flyer Stocks
Budget flyer stocks are ideal for handouts where quantity and affordability matter more than longevity.
70 lb. Paper – Fast and Affordable
The thinnest and lightest option. It’s great for the following:
- Large-scale handouts
- Fast and short-term promotions
- Street teams and festival distribution
80 lb. Paper – Slightly Thicker
A practical upgrade. Similar to magazine paper, the 80 lb. paper is thicker compared to the 70 lb. paper but is still light and a bit sturdier. Colors pop better in this paper stock and hold up well during transport.
Best Uses for Budget Paper
- Large-scale handouts
- Fast and short-term promotions
- Street teams and festival distribution
When to Choose Budget Stock
Budget stock is ideal for situations where your flyers are meant to be handed out quickly and won’t need to last for a day or two.
Premium Flyer Stocks
Premium flyer stocks are designed to last longer and offer a more polished and professional appearance.
100 lb. Paper – Strong and Smooth
Thick and smooth, the 100 lb. paper feels sturdy without feeling too heavy. It holds its shape well and is perfect for flyers that want to impress from the first touch.
10 pt. Cardstock – Versatile and Durable
This flyer stock is similar to a thin postcard but is still bendable. Choose this material if you want your flyers to be handed out, displayed on racks, or stacked on counters.
14 pt. Cardstock – Maximum Durability
The thickest and most rigid option. The 14 pt. cardstock is best for displays, as it resists bending or fraying, and maintains a professional appearance for longer campaigns.
Best Uses for Premium Stock
- Product launches
- Real estate marketing
- Corporate events
- High-end brand promotions
- Trade show displays
When Premium Stock Is Worth It
Choose premium stock when your flyer needs to feel sturdier, project credibility, or maintain its shape for more than a day.
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How to Pick the Right Stock: Quick Selector Guide
Still undecided on what flyer stock to go for? Here’s a simple cheat sheet to make your decision easier:
- Handing out 1,000+ pieces? Choose budget stock.
- Want people to keep the flyer? Opt for the 100 lb. paper or cardstock.
- Displaying flyers on counters or waiting rooms? The 14 pt. Cardstock is your best bet.
- Traveling between multiple events? Choose lighter paper, as it’s easier to transport.
- Need something that’s writable? Pick uncoated stock.
Why Portability Influences Your Choice
Portability matters more than most people expect. For example, thin paper is easier to carry, lighter in bulk, simpler to distribute quickly, and won’t tire out your team. When you’re traveling between events or handing out a lot of flyers, lightweight stock is more ideal to prevent overstuffed bags and reduce strain when moving from one location to another.
On the other hand, cardstock is heavier but leaves a lasting impression, so it’s more suitable for displays or scenarios where durability matters.
Folding options also help with portability. Trifold flyers protect the edges and keep the flyer neat; half-fold designs reduce size for easier transport, and gate fold flyers add flair and increase visibility, while protecting the flyer.
Practical Handling Tips
- Use protective sleeves for your flyers.
- Store your flyers flat to prevent bent corners or torn edges.
- Don’t overstuff bags, especially for flyers with thicker stocks.
Coating Options That Change the Look and Durability
Coatings affect presentation and protection, not thickness. Here’s a quick guide:
- Choose matte if your flyers are text-heavy and if you want them to be clean and readable for recipients.
- Gloss is best if you want your flyer’s design or artwork to shine and make colors more vibrant.
- For the strongest option, choose high gloss UV. It’s ideal for outdoor use or heavy-handout situations.
- For flyers that are writable, uncoated is the best option. It features a writable surface, and is perfect for forms, notes, or appointment reminders.
Real-World Scenarios: Budget vs. Premium Flyers in Action
Below are UPrinting’s recommendations for when to use budget and premium flyers:
- Retail weekend promo → 70 - 80 lb. Paper, thin, lightweight, and affordable, ideal for large-scale and short-term handouts.
- Restaurant takeout menus → 100 lb. Paper, sturdy but not too heavy, great for impressing customers.
- Real estate property flyers → 14 pt. Cardstock, strong and durable, provides a professional appearance and won’t easily bend.
- Trade show giveaways → Choose budget stock for general attendees, premium for key clients.
- Medical clinics or salons (display racks) → Cardstock for stacking and durability.
Wrapping It Up
Flyers are practical and versatile marketing tools that effectively reach your audience and convey your message. Choosing the right stock depends on how many ‘re printing, their longevity, and the impression you want to make. Budget options are best for large-scale distribution, while premium ones are ideal for showcasing your brand and attracting key clients. When choosing flyer stock, remember to always consider portability, coating, and marketing goals to ensure your flyers not only look great, but also get the results you want.
frequently asked questions
A.
For high-volume handouts, 70 lb. or 80 lb. paper is ideal. They’re lightweight, affordable, and suitable for quick promos or street distribution.
A.
Opt for 100 lb. paper or cardstock when you need a polished, durable flyer. These work well for real estate, product launches, and displays that need a professional and polished look.
A.
It depends on your objective. Thick cardstock is durable and leaves a stronger impression, but thin paper is portable and easier to hand out in large quantities.
A.
14 pt. cardstock is the best option. It’s sturdy enough to stand upright, hold its shape, and resist bending or fraying from frequent handling.
A.
Yes. If you’re moving from one event to another, or handing out hundreds of flyers, lighter stocks are easier to transport and manage.
A.
No. Coatings only affect the finish and feel of the paper. Matte is easy to read, gloss adds shine, and high gloss UV offers strong protection.
A.
Opt for 100 lb. paper. This stock feels more substantial and keeps it from being tossed aside.
A.
Writing is possible, but it depends on the type of ink or pen you use. For best results, choose uncoated stock. This type of flyer stock works great for notes, forms, or appointment reminders.
A.
100 lb. paper is ideal for restaurant menus. It’s sturdy enough to last but doesn’t feel as heavy as cardstock.
