1. 120″ x 96″ – Go Big or Stay Home

If your banner needs to do the heavy lifting—like pulling attention from across a convention center—this is your size. At ten feet wide, it’s big enough for large logos, step-and-repeat patterns, or branded backdrops that fill a booth or stage.

Use this if:

You’re setting up a booth, press wall, or event stage and need to fill a wide area.

Real example:

For a trade show, use this size for a branded backdrop with your logo, a tagline, and a few strong visuals (like product images or testimonials). Don’t cram in every service you offer—this is about visibility, not details.

Setup tip:

Use a pipe-and-drape frame if you need it freestanding. Otherwise, grommets and zip ties work well for wall mounting.

Pro tip:

Keep your design clean and readable. Big banners need big fonts and plenty of white space.

2. 72″ x 48″ – Flexible, Not Flimsy

This one’s versatile. It’s not as overwhelming as the 10-foot option but still packs visual punch. It works indoors, outdoors, and just about anywhere you need signage that’s visible but manageable.

Use this if:

You need signage for a retail space, small booth, or event welcome area.

Real example:

Use this banner to announce a weekend promo inside a store: “3 Days Only – 20% Off All Outdoor Gear.” Simple, bold headline. Logo at the bottom. Maybe a QR code in the corner if you want to direct traffic online.

Setup tip:

Hang it on a wall, over a table, or against a temporary fence. Velcro strips, S-hooks, or rope loops can do the trick depending on the surface.

Pro tip:

Keep the headline in the top half—things at eye level get seen first.

3. 36″ x 72″ – Tall, Slim, and Attention-Grabbing

This vertical banner is ideal when you want to make a statement in a tight space. It’s a go-to for banner stands, which are perfect for entryways, lobbies, and booth corners.

Use this if:

You need a standalone sign that promotes a product, service, or points people in the right direction.

Real example:

Let’s say you’re at a conference. Use this banner to display:

• Your logo at the top
• A headline like “Instant Website Audits”
• A short description or benefit statement
• Your website or booth number at the bottom

Setup tip:

Use a retractable or X-stand. They’re compact, reusable, and super easy to set up—no tools needed.

Pro tip:

Use vertical alignment to your advantage. Stack your info in order of importance from top to bottom.

What If You’re Not Sure?

What if your venue doesn’t allow wall-mounting?

Go with a banner that works with a stand. Both the 36″ x 72″ and 72″ x 48″ sizes can be mounted on X-stands or retractable stands. Just double-check the stand’s size limits before ordering.

What size works in small booths?

Skip the 120″ x 96″ unless you’re in a large space. A 72″ x 48″ banner behind your table or a 36″ x 72″ banner beside it is usually more than enough.

Need something that folds into a suitcase?

Fabric banners fold down easily, but smaller ones like 36″ x 72″ are especially travel-friendly. Pair them with a lightweight stand and you’re good to go.

The size of your fabric banner should reflect how much space you have, how far people will be standing, and what you need to say. Bigger isn’t always better—sometimes a sharp, simple vertical banner outperforms a massive one with too much going on.

If you’re working with a designer or printer, show them photos of your event space or booth layout. They can help you figure out the right size, layout, and material finish.