Most Common Bookmark Sizes for Promotions, Gifts, and More | UPrinting
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Most Common Bookmark Sizes for Promotions, Gifts, and More

Written by UPrinting - Updated on May 13, 2025

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Bookmarks are more than just marking tools for readers — they’re practical gifts and giveaways that can help boost brand awareness and recall. Whether you’re designing bookmarks for promotional giveaways or personal keepsakes, choosing the right size is critical to make a lasting impact.

Before we dive into the details, here’s a quick guide to the most popular bookmark sizes and their recommended usage and add-on features:

Size Best For Recommended Features
2.0″ x 6.0″ Classic bookmarks and promos Single-sided or double-sided print
2.0″ x 7.25″ Gift inserts and event giveaways Foil stamping and rounded corners
2.5″ x 8.5″ Premium marketing, collector’s items Thick cardstock, matte, and velvet coating
2.0″ x 9.0″ High-end designs and art bookmarks Full-bleed designs and vibrant colors
2.0″ x 8.0″ Corporate gifts and giveaways for retailers Spot UV and laminated finish

Classic Bookmark Sizes

2.0″ x 6.0″ — The Timeless Favorite

The 2.0″ x 6.0″ bookmark is a true classic — slim, lightweight, and perfect for marking a school workbook or a paperback novel. The size is perfect for these following settings:

  • Bookstores offering free bookmarks at checkout or hosting marketing events and signings
  • Libraries needing giveaways for their reading programs
  • Individuals requiring affordable wedding favors and book club souvenirs

 

2.0″ x 7.25″ — A Little Extra Room

With a little more length, the 2.0″ x 7.25″ bookmark gives your design extra space without feeling bulky. It’s often used in these settings:

  • Book signing, readings, and book fairs
  • Custom bookmarks for gifts
  • Individuals requiring affordable wedding favors and book club souvenirs

 

Oversized Bookmark Sizes

2.5″ x 8.5″ — For Bold Designs and Keepsakes

When you want to go bigger, the 2.5″ x 8.5″ size offers plenty of room for stunning graphics or inspirational quotes. This larger bookmark is often used for these creative projects:

  • Graduation souvenirs for students
  • Souvenirs and prizes for reading programs
  • Stunning art prints turned into collectible bookmarks

 

2.0″ x 9.0″ — Long, Sleek, and Memorable

The 2.0″ x 9.0″ size creates an elegant, elongated shape that’s great for stylish designs. It’s typically chosen for these purposes:

  • Souvenirs included in event gift bags or kits
  • Keepsakes for conferences, retreats, and other social gatherings
  • Small business thank-you notes

 

2.0″ x 8.0″ — Balanced for Business or Personal

Not too big, not too small, the 2.0″ x 8.0″ bookmark offers a flexible size perfect for these purposes:

  • Freebies for online orders
  • Thank-you bookmarks with an author’s message
  • Fundraising giveaways for schools and nonprofits

A good bookmark isn’t just a giveaway or souvenir — it’s also a functional item to promote your brand and a memorable keepsake for special events. Whether you’re designing for customers, readers, students, or book collectors, choosing the right bookmark size allows you to leave a lasting impression on people.

Ready to create custom bookmarks recipients will actually use? Start designing today and make reading a little more special.


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