What’s the History Behind Advent Calendars? The holiday countdown feels more magical with an Advent calendar. Each day in December brings a small surprise that builds excitement for Christmas. But how do Advent calendars work, and why have they become such a beloved tradition?At their core, these calendars mark the days leading up to Christmas Eve, turning an ordinary countdown into […]
What’s the Current Landscape of Direct Mail Response Rates in 2025? Direct mail continues to hold its place in marketing, even with so much attention on digital channels. Businesses are asking how their efforts measure up, and 2025 benchmarks give a clear picture. This year’s average direct mail response rates show that print campaigns still compete strongly with email and paid ads.Companies across retail, nonprofits, financial […]
Why Flyers Still Matter for Thanksgiving Food Drives A Thanksgiving food drive is about more than just collecting cans; it’s about bringing a community together. With over 47 million Americans, including 13 million children, facing food insecurity according to Feeding America, the need for that support is more critical than ever during the holidays. To rally your neighbors, you need to get the word […]
Digital vs. Physical Business Cards: Which is Better for You? In the digital age, you might be wondering if paper-based business cards are still relevant. The answer is a resounding yes, as they provide not just a physical reminder of your contact information, but also make your face-to-face interactions more memorable and impactful. Thus, many businesses and professionals have them on hand, especially at trade shows, […]
7 Proven Ways to Get Noticed at a Craft Fair According to Redditors Want to stand out at your next craft fair? See 7 proven vendor tips from Redditors on color, layout, signage, and connection that boost booth sales.Are you an artisan or a small business owner who creates and sells handmade items like jewelry, candles, ceramics, and other unique artwork? Then, you shouldn’t miss out on craft […]
5 Printed Marketing Pieces that Help Boost Sales at Craft Fairs From signs to mini catalogs, discover five printed marketing pieces that help craft fair vendors boost booth traffic, sales, and lasting brand recall.Craft fairs are full of visual competition, and shoppers often make split-second decisions about which booths to visit. The right printed marketing can grab attention, explain what you sell, and create a lasting […]
The First Thing Attendees Notice at Comic Cons – and How Vendors Can Use It Comic Con floors are a sensory overload. From dazzling cosplay to endless rows of merch, it is easy for booths to blend together. That is why first impressions are everything. We turned to Reddit to see what con-goers say actually makes them stop at a booth and how vendors can use those insights to stand […]
What to Order for a 10×10 Trade Show Booth: A Visual Guide Learn what to print for your 10×10 trade show booth with ready-to-shop layouts, pro setup tips, and checklists for starter, smart saver, and showstopper displays.Your booth is your brand’s stage at the trade show!A 10×10 space might not seem enough, but with smart planning and the right print pieces, you can set it up into […]
Wine Label Requirements in the US: What Wineries Need to Know New to winemaking? Learn the TTB label rules every winery must follow, from brand name to ABV, to ensure your wine is legal and ready to sell.This lists all TTB’s mandatory requirements for wine labels to help you avoid common labeling errors. 1. Brand Name The brand name, also known as producer identification, is typically […]
