For Sharmequa Franklin, accessories are more than finishing touches. They are an invitation to express yourself and celebrate your personal style.
Inspired by this, Sharmequa launched The Artsy Girl® in 2020.
Her mission? To create lightweight, statement-making pieces that inspire confidence, joy, and self-expression.
Through her partnership with UPrinting, she’s been able to extend that story beyond her handcrafted products, from packaging and promotional materials to event displays.
Turning Creativity into Confidence
Sharmequa's creative spirit is at the heart of everything The Artsy Girl® creates.
She channels that artistry into a vibrant collection of handcrafted earrings, beaded handbags, accessories, stationery, and gifts for women who love color, creativity, and extra sparkle.
We believe confidence is always in style, and we’re honored to be a small part of helping women shine.
Sharmequa Franklin, founder and Chief Sparkle Officer of The Artsy Girl®, a handmade accessories brand dedicated to helping women express themselves with confidence.
Since its founding, The Artsy Girl® has grown from a passion-driven business into a lifestyle brand for women who love color, personality, and a little extra sparkle.
To strengthen her brand presence, Sharmequa worked with UPrinting to create a range of professional marketing and packaging materials.
We’ve partnered with UPrinting for several marketing materials that help elevate our brand at pop-up events, vendor markets, and customer experiences. Every product has helped us present a polished, cohesive brand that reflects the quality of our handmade products.
Elevating Everyday Touchpoints
Sharmequa wants every interaction to reflect the same care and creativity behind her handmade products.
With the help of UPrinting, her print materials extend The Artsy Girl®'s signature style into every customer touchpoint.
She ordered custom earring cards featuring her logo and signature aesthetic, along with branded mailer boxes designed to elevate the unboxing experience.
For pop-up events and vendor markets, she invested in a custom backdrop and floor decals that help create a recognizable and engaging booth presence.
Together, these printed elements help create a consistent customer experience, whether they're discovering The Artsy Girl® at markets or opening a package at home.
“First impressions matter and having professionally printed materials helps us create an experience that customers remember.”
In a blog post about her experience working with UPrinting, she shared:
As a handmade jewelry business owner, presentation is everything. When customers receive a product from The Artsy Girl, I want them to feel the love, creativity, and sparkle that goes into every single piece.
That attention to the presentation is what makes The Artsy Girl® instantly recognizable.
But bringing that vision to life consistently, order after order, takes more than good design. It takes a print partner Sharmequa can count on.
Having a Reliable Partner Behind the Scenes
Sharmequa describes her experience with UPrinting as "wonderful from start to finish."
From ordering to delivery, having a trusted printing partner allows her to spend less time worrying about logistics and more time focusing on creating, connecting with customers, and growing her brand.
As a small business owner balancing multiple responsibilities, that reliability matters.
Knowing I can count on high-quality printing gives me one less thing to worry about.
Sharmequa believes professional print products communicate credibility and help businesses stand out in crowded markets.
She encourages other makers, creators, and small business owners to view print materials as an investment in their future growth — one that builds stronger customer connections along the way.
“Invest in your brand because you are worth it.”
Finding a Reason to Sparkle
Building a memorable brand is more than creating beautiful accessories.
For Sharmequa, it's about creating meaningful experiences that reflect the same joy, personality, and self-expression that inspired The Artsy Girl® from the beginning.
She tells fellow entrepreneurs,
You don’t have to be a large company to create a professional brand presence. High-quality printed materials can make a tremendous difference in how customers perceive your business and can help you stand out in a crowded marketplace.
From colorful accessories to thoughtfully branded packaging and event displays, every detail reflects Sharmequa's commitment to helping women celebrate their individuality.
And with every order, event, and customer interaction, The Artsy Girl® continues to give people another reason to sparkle.
Confidence is always in style!
Shop The Artsy Girl®'s beautiful collection of handmade accessories and
check out their Instagram for a much-needed sparkle in your feed.
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