Why You Should Customize Your Packaging Inserts
Written by UPrinting ● Updated on November 2, 2023
Repeat customers are the key to a stable and profit-earning business. That second, third, and constant purchase drive customer retention, helping a small business break even and assuring earnings for the long run. The success rate with existing customers is at 60-70%, while new customers only promise between 5-20%, according to Forbes. The majority of your incoming profits—80% to be exact—will come from just 20% of your current customers, the report continues. Is there an affordable and effective way to encourage repeat sales and establish customer loyalty?
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The Benefits of Using Packaging Inserts
Unlike other marketing tools, packaging inserts cost less when purchased in bulk. Perfect for completing your special holiday or new product line package. You can order a high quantity of postcards and send them to a targeted mailing list, ensuring that the right customer base receives your message.
Use the inserts as a cross-selling opportunity. Take your package’s customization up a notch with a brochurethat suggests products related to their latest purchase. Skincare and beauty companies can advertise other products as complementary or enhancing the bought item’s effects. You can also offer special discounts for bundles of related items.
The easiest way to stay top of mind. Have a small budget for your inserts? No problem. It can be as simple as a few thank you cards or address labels with the customer’s name. Targeting repeat customers also keep your budget invested in guaranteed future sales. Plus, the special treatment reminds them why they support your business and also keeps your brand among their top choices.
Makes the most out of your shipping space. Worried about the extra weight you’ll pay for with an insert? The light weight of your postcard, greeting card, or sticker set won’t make a dent in your overall shipping cost. Sturdy cardstock like 14 pt. and 16 pt. elevate your messaging without making your subscription mailer box heavier to deliver.
6 Easy to Create Inserts for E-Commerce Orders
Send out special discount cards. Reward customers with discounts that come exclusively with their purchased item or set. You can advertise this on your site and promise to include it in the delivered package. Print it on a postcard and position the offered discount as your business’ way of saying thanks for supporting your business.
Give away free samples in a handy pouch. Beauty brands usually include small samples of new products at a minimum price. You can pack these samples in a flat pouch. Send one or several samples of related items to guide customers toward new products or old inventory that must go. You can also customize the samples based on their tastes or the kind of items they normally purchase. This guide on pouch types can help narrow down the form for your samples.
Provide useful information on your product or any new site features. Delivering a new product that has special instructions? Include a brochure or pamphlet that breaks down how to apply your item. Print in a size that enough room for images and text to lay out the directions. You can also design an insert with suggestions on how to use the product, which is helpful for food and drink items that can be used for cooking.
Introducing a new feature in your website’s ordering process? Provide a detailed yet succinct guide as the packaging insert. Summarize the feature(s) on an infographic and print it on a one-page flyer. You can also add more details in a catalog or brochure.
Ask for helpful feedback. Engaging customers also means respectfully requesting and listening to their feedback. Include contact details and instructions on how they can send their rating or more specific comments about your product. This shows that you not only value their business but it also involves them in the improvement of your items.
Send out birthday or special holiday greetings, depending on the occasion. Include birthday greetings or holiday-related cards as inserts. You can even include customizing the card itself if the customer is buying a gift for someone else. Include the greeting card as an additional feature to sending out the present for them.
Encourage social engagement. If customers appreciate your inserts, they’re likely to share the experience on social media. Encourage them to do by providing details on your social media handles. You can even reward them for posting with a contest on a specific platform. Include a hashtag they can use and the type of photo to post for them to qualify for the prize.
Need more information on sending out these inserts and the rest of your package? Check out our guide on how to ship a package for some helpful information. Not sure where to begin with preparing your incoming e-commerce packages? Look through the packaging options and inserts available below. UPrinting lets you customize everything from size, shape, to finish.
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