Standard Brochure Sizes

Brochures are practical marketing tools used to promote your information-heavy campaigns. These can be printed out like a take-out menu in which the brochures contain the different products and services available at your store. As travel brochures, these contain general information about a particular culture, as well as directions to airports, train stations, churches, hospitals, monuments, hotels, and tourist spots. Events brochures advertise the different events and includes a short description on each concert, party and fundraiser that will take place during a period in time.

Each of the brochure types mentioned above can only be effective when designed in a particular size. However, before you worry about about the size for your brochures, think of how much information you would like to include on them. This way, you’ll be able to determine which size is most applicable for your material instead of trying to cram all the information you need on your brochure. Ideally, you will want to use a larger size if you intend to put more information in your brochure and vice versa. Outlining your content would give you a good estimate of what brochure size would be fit to use for your material.



Aside from appropriating the information that needs to be included on your print material, selecting the correct size for your brochure is vital in relation to the method of handing them to your target audience. Below are the five standard brochure sizes in the market:

• 5.5" x 8.5"
• 8.5" x 11"
• 8.5" x 14"
• 11" x 17"
• 11" x 25.375"

Standard brochure sizes within 5.5" x 8.5" to 8.5" x 14" are ideally used by businesses who wish to disseminate information about their products and services. These brochure types can be displayed on racks inside stores or handed out at places with high foot traffic. The purpose of these brochures is to strengthen the brand presence of the company and to let their respective target markets know about their services. On the other hand, larger brochure sizes are used to print out mini maps of amusement parks and recreational areas to be handed out to patrons upon entry. These can also contain a map of the city, complete with the geographical location of different places within the vicinity. For a detailed city map and country map, a wider scale which would usually fall on custom jobs is necessary.

For custom printing, UPrinting can offer up to 11” x 17” for digital printing and 27” x 39” for offset printing. All you have to do is to fit in your content, images included and we will make sure your design is ready for printing with our free proofing service. For more information on brochure printing and other services we offer, call us at 1-888-888-4211 or chat with our friendly representatives. Our lines are open 24hours from Monday to Friday and from 8am to 9pm on weekends and holidays. We are always happy to serve you.