Label and Sticker Marketing Ideas


The biggest asset of a label or sticker is it is designed to be permanently affixed to something by the end user. In other words, once they take it and stick it on something (like a car bumper for example) it will always be there. That makes stickers a great marketing tool because once they've been put in place, the customer will be looking at the sticker, and by extension your business information, for a long time.

Label and Sticker Design Tips

With the permanent nature of a label or sticker, you need to make sure that your item offers enough value or creates enough interest in the customer to entice him or her to affix it permanently to a surface. Concentrate on making your sticker interesting and colorful, but make sure that you still get your company information on there as well. Whether its a logo, address information or a company catchphrase, you need to be sure that your company is reference on the sticker. It doesn't do any good to give your customer a sticker which isn't designed to make him or her think of your company. You should also be aware that we do not recommend having borders on your labels as there is a considerable possibility that a border can be mistakenly cut through by our cutters.

Label and Sticker Print Specifications

Labels and Stickers are prepared with a crack and peel adhesive backing for easy removal from the sheet. In addition, you have the choice of whether you want them UV coated or not. UV coating makes the stickers more durable and water resistant. But even with this coating, the stickers are not waterproof, only water resistant. As with all of our products, UPrinting.com also offers custom sizing on its labels and stickers.