Postcard Design Elements

Postcards are one of the effective and cheapest tools that you can use for direct marketing. Designs plays an important role on the effectivenes of these materials. When it comes to postcard designs, you need to consider the use of colors, photos, headlines, and general layout. Here are few tips on creating your design:

Use the Back Panel
Although there is a limitation on the content that you can put at the back panel of your posctards, you can still get creative with it. You can include attention-grabbing information here such as your call to action or free offer. Discount, free gifts, and rebates will catch the interest of your readers and prompt them to take action.

Use Custom Specifications
Jumbo-sized postcards can easily catch your target audiences' attention. They are bigger and could contain enough information for bulleted lists of tips, benefits, or services that you offer. You can also include a rip-off card that could serve as event tickets, raffle tickets, or discount cards.

Make Them Hold On to Your Postcards
Give your readers reasons to hold on to your prints. You can turn your prints into a mini-calendar, word of the day calendar, and tip of the day list. Your readers can use the prints to help them with their everyday life.

These are just few ideas on what you can do to make your posctards effective. Once done with your postcard designs, you can submit your file to us for free digital proofing. We will check your file for technical issues like bleeds, margins, resolution, etc. Call us now at 1-888-888-4211 or via Live Chat.