Banners are huge prints which can make some newbie designers want to put as much text and images as they could. If you're thinking of doing the same, DON'T! Banners work best when kept simple. In order to do that, you need to decide which information to include in your banner design. Vinyl banners
work best when your message is cut down to its simplest form. Good designers stick with a good image, a tagline, a company logo and contact details. All of these should be arranged with the overall composition in mind. Here are some fundamental banner printing ideas and tips every banner designer should know: Choose eye-catching images.
Ideally, the images you'd use should be able to invoke the right emotions or thoughts from your audience. Most people don't really take time to look at banners. So you should try everything you can (legally, of course) to keep their eyes on your banner long enough for your message to sink in.
Disclaimer: Images on this page are not owned by UPrinting and are used solely as design examples. Please use the links at the bottom of the images to see their original sources.
Limit your tagline to one or two lines.
You'd probably want to to place your banners in public areas. Chances are, the people your banner would attract would have other things on their minds. That said, you should do what you can to prevent people from ignoring your banner. For instance, church banners
are usually displayed with short and sweet message. Use vibrant colors.
You don't even need to use that many colors, you just have to find the right color combinations that will be pleasing to the eyes of your target market.
Use good contrast.
No design element should obscure your message. Your message is still the backbone of the banner so it should be the focal point. The text color must be distinct from the background hue but not too contrasting that it strains the eyes of your reader.
Don't overestimate or underestimate the size of your banners.
Inexperienced banner designers often make this mistake. Consider first where you want to place your banners and decide the size you need from there. Ask an expert to see what layout and image resolution would be best for the banner size you want. Use space correctly.
Thre are lots of ways to play around with banner space. However, less is often more when it comes to large prints. Cluttered space makes your images and text more difficult to figure out. Invest time refining your logos, text and typography.
There's a reason why big firms pay design houses millions of dollars just to design their fonts and logos – these things DO matter. Even without your audience knowing it, these factors will certainly make an impact on their decisions. Make sure these are clear and appealing. Your message should be readable from a distance.
Calibrate your monitor settings.
Do this to ensure that the colors and hues you see on screen will be close to that of the final output. This is fairly complicated but would make a huge difference in your banners. For example, a picture might look red on an uncalibrated monitor but come out orange or purple when printed. Consult your monitor user's guide or online resources to see how you could calibrate your monitor. Make sure you design with a program that supports CMYK color settings.
Fortunately, almost all specialized design, illustration and image editing software allows you to do this. This generally means you shouldn't use a word processor or spreadsheet program to design your banners. This ensures better color fidelity when your designs are printed. Your image resolution should be as high as possible.
Remember: banners are much larger than most print products. What may work for a flyer or greeting card might not work at all for banners. When blown up to size, a low quality image will appear pixilated and you will not be able to maximize the banner’s purpose.
Designing vinyl banners is pretty simple with these banner printing ideas
. Generally speaking, you don't need to be some hotshot design genius to make effective banners. The best vinyl banners would only have a few elements — a powerful image, good typography and a strong sense of composition. Once you’ve come up with your design, look for an online printing company that can help you produce that attention-grabbing banner.
UPrinting.com offers vinyl banner printing: choose among our available standard and custom sizes; use our Easy Design Tool and send your files for free proofing. For questions, call our customer service representatives now!