- Elevate your customer’s unboxing experience with custom inserts
- Promote new items with brochures, sales sheets, or catalogs
- Customize postcards and business cards to stay in touch
Customizable Promotional Inserts
The Power of Product Packaging Inserts
Every delivered package is an opportunity to establish customer connections and build on your brand image. A safely sealed and well-presented box assures customers they made the right choice with your small business or e-commerce shop. The package also helps determine whether the customer will make a repeat sale. Product packaging inserts such as brochures, catalogs, and postcards can convince first-time customers to make another purchase. Check out the customizable packaging inserts available and how you can use them to your business's advantage.
How to Utilize Product Inserts in Packages
Encourage a repeat sale with discount codes or coupons.
Save your discount codes, promotional coupons, and other price reductions to first-time customers. They're more likely to buy again with an incentive as little as 10% to 15% off their next purchase. Print the discount code or coupon on a postcard customers can keep and stick on their refrigerator. Give the promotional postcard a personalized touch like a handwritten note or highlight an exclusive offer.
Promote new products that are specific to your customer's needs.
Other customers may not be ready to make an immediate repeat purchase. You can suggest other items they may need in the future through a catalog, brochure, or sales sheet. The catalog provides multiple pages to showcase all kinds of products and services. It also serves as a comprehensive reference for second-time customers who are more familiar with your products.
Brochures have a maximum of six panels for highlighting specific items. Use space to highlight a new product set or promote items explicitly curated for your consumer's needs. You can send out brochures with items that complement their recent purchase or appeal to their demographic.
Sales sheets keep the focus on one product or a set of products. A single sheet shifts the focus on a new item you need to promote. You could also use the space to tell your company's story and how the product came about.
Introduce yourself professionally with a business card.
A business card is still the best way to introduce yourself, especially to first-time customers. Include a business card as a product packaging insert to show customers you're approachable and authentic. It also enhances the image you've established along with the box and other packaging inserts.
Complete your unforgettable unboxing experience with product inserts in packages. A customer will never forget and find a use for an additional freebie like a product sample.
Product packaging inserts distinguish your business and ensure steady sales in the future. The personalized touch sets you apart from the mass-produced packages customers are more likely to order from Amazon. While general shopping sites offer convenience, your small to medium business has the advantage of customization and attending to your customer's specific needs. Tailor every delivery with special packaging inserts.
Packaging Inserts FAQs
How do I make a packaging insert?
UPrinting lets you create the insert with our Online Design tool. After indicating your product packaging insert's specifications, go to "Create Your Design Online" in the online calculator. This will take you to the easy-to-use design tool.
If you prefer using a specific editing program, go to the "Templates" tab on the product page and select your preferred format. The available file formats for download are AI, JPEG, PDF, PSD, and PUB.
How should I organize packaging inserts?
Don't reveal the purchased items immediately. You can enclose the items in wrapping paper or organize the products according to size in a flat layout. Place the promotional inserts on top of the item(s) or alongside the flat layout.
What do I put on an insert card?
If you include a postcard or single sheet insert, here are a few things to add to the final design:
- Encourage a review. Print a QR code or list your social media links and ask them to put in a good word for your products.
- Ask for feedback. You could also print a QR code or a link that asks them to send their honest review about your items.
- Promote a new item. Use the space to showcase a product your customer may need in their next purchase. Encourage the next sale with a discount or promo code.