Grab Consumer Attention with Custom BookletsUsing a standard booklet printing design is a safe way to advertise your products and services to people. However, is going safe the best way to market your business effectively?
To grab the attention of your target market, you should mix your use of booklets in your marketing campaign. Although a white and safe booklet design can be effective in generating sales, why not increase your earnings by making your booklets stand out?
Here are some suggestions on how you can customize the design of your booklet:
Don’t be Afraid to Play with Color
Be adventurous in mixing colors when designing your booklets.You have to remember to choose the right base in relation to your text colors. Referring to the color wheel, you can use complementary colors for your background and text, i.e. red for your background and green for your text. Also, use analogous colors on your background such as green and yellow to add variety.
Experiment on the Size of Your Booklet
From the standard size of 8.5” x 11”, you can change it to 5.5” x 8.5” or 12” x 12”. Your booklet should be different from the rest for people to take notice of it.
Use Paper or Card Stock Coating to Set a Mood
Add feel and ambience to your booklets using matte or gloss finish. Gloss coating makes your booklet shinier and the colors more vibrant. It also brings life to your high-resolution images. Matte coating, on the other hand, tones down the mood of your booklet. It allows a stylish look and gives a smooth, silky feel to your booklet. Choosing the right coating for your booklet design contributes to how you want your customers to know your brand.
In the ever-changing world of business, the key to success is to know when to change and separate yourself from the rest. Customizing your booklet design can help improve your business and establish your brand.