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The Most Comprehensive Business Card Designs Guide
A Compilation of Business Card Design Ideas and Resources
Business Card Design Ideas: Fonts, Paper and Color
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- Choose easy-to-read fonts. It’s good to start working with Sans-serif and serif fonts as text styles (Arial, Times New Roman or Helvetica). Sans-serif fonts are normally used for person’s name and/or company name; serif styles are used for contact details. You can also use them interchangeably, whichever works for your business card design. If you have other marketing tools, it’s ideal to use the same styles across all your materials.
- Use only up to two font types. Emphasize your company name or the card holder’s name by using a different font style. However, limit your text styles up to only two fonts to make your design uniform and neat.
- Use power fonts. This is optional, but you may use power fonts to make your company name stand out. Here are some power fonts that you can start working with:
- Title can be the same size as your address or 1 point smaller.
- Name is 1 point larger than the other text in your business cards. But it should be no larger than 11 point.
- Address should not be smaller than 7 point. Below this point will be hard to read.
- Use the same font size for the same group of information.
- Changing text sizes makes your design messy.
POPULAR PAPER TYPES FOR BUSINESS CARDS
You have to consider the quality of materials in selecting specs for your business cards. Thick cardstocks are more durable than flimsy papers and glossy finish has a different impact on your design compared to matte. Read on to know detailed differences among card thickness and coating.
- 12pt. Cardstock – medium weight cardstock with a gloss finish on the one side and uncoated on the reverse side
- 13pt. Cardstock – recycled cardstocks are this thick; and usually uncoated
- 14pt. Cardstock – the most common cardstock used for business cards. It’s a sturdy material that can withstand constant handling and it’s not very thick to keep in wallets or cardholders
- 16pt. Cardstock – slightly thicker than the 14pt and more heavy duty
- 17pt. Cardstock – thickest cardstock commonly offered by printing companies
- Gloss – glossy AQ (aqueous) coating is a water-based, environment friendly coat that enhances prints. This finish has a brightness level that makes colors vibrant and shiny. These cards are not writeable or printable.
- High Gloss – UV (ultra-violet) coated stocks are tougher than AQ finish. It’s extra shiny and pops out among other business card designs. It’s fade-resistant too, but you can’t write or print on UV-coated stocks.
- Matte – also called dull coating because it gives only slight sheen to prints. It has a satin finish which allows the ink to soak into the card stock. This kind of finish reduces smudges and fingerprints.
- Uncoated – uncoated stocks are natural, dull prints that don’t reflect any light. It’s made up of part recycled materials and is writeable.
- Environment- friendliness
- Emotional Balance
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