The Most Comprehensive Business Card Designs Guide

A Compilation of Business Card Design Ideas and Resources


Business Cards

Business Card Design Tips & Guide



Business Card Design Ideas: Fonts, Paper and Color

Font Style and Sizes
Popular Paper Types for Business Cards
Business Card Color Schemes

FREE DOWNLOAD - Business Card Design Vector Elements


BUSINESS CARD DESIGN BASICS [INFOGRAPHIC]

Create well-designed and professional business cards. Consider factors like concept, colors, typeface & fonts, images and shapes. Business cards may be small but designing them is not easy.   

Here are business card design fundamentals:

business card designs
Conceptualize

Visualize how you want your business card to look like. Define your audience and know how you want them to perceive your business.

These bring us to the content of your business card designs. The content is the information printed on your card. Include your complete name, position or title, phone, address and email address. If you have other contact information, include it as well.
conceptualize on business card design
Print Material

You can go for the traditional paper or cardstock. You can also try alternatives like plastic, wood, metal or magnet.

If you plan to use an unconventional material, it’s advisable to go for something relevant to your business. For example, you may use a wood-like stock if you are in construction- or interior design-related business. These modern materials may cost more, but can leave a stronger first impression to your market.  

print material on business card designs
Color Mode

Pick colors that are relevant to your brand. Make sure that the colors you choose goes well even when you place a logo on your card.  

More so, you should also be knowledgeable about the different color modes used in printing. There are two types of color modes: CMYK and RGB. Don't forget that the colors on your digital design will appear different from the printed ones.

business card design color mode
Typeface

Typeface is the most important feature of a text. This is significant for an effective branding; it helps deliver the right message to your market. In choosing the typeface for your card, keep in mind that it should show the type of industry you are in.

Typeface for Business Card Design
Fonts

If your logo is your brand then so is your font choice. Just like typeface, your font can say a lot about your brand. Each font portrays a certain character or expression. For example, a Cooper Black font looks bold and bubbly. It may not be appropriate for architectural companies. See to it that you know when to use cursive fonts, sans serif and decorative fonts. A font adds appeal to your cards and may encourage or discourage your clients from reaching out.

fonts
Image/s

Using relevant and correctly positioned image on your cards can work out to some businesses.

Business Card Design Ideas
Shape

You can use standard cardstocks but enhance your cards by using custom shapes. Die-cut business cards can be more attractive compared to standard 2” x 3.5” cards. Circle, oval, square and die-cut business cards can add more appeal to your design.  

Business card designs shape
Size

Your options are endless when it comes to choosing the size of your business card. You can go for standard or custom dimensions.

In choosing card size, consider your design. Don’t clutter too much information and design details. Distribute design elements evenly. Avoid unconventional shapes.

One more important note to remember: enjoy creating your cards and it will reflect on your final prints.  

business card design size
One more important note to remember: enjoy creating your cards and it will reflect on your final prints. 

HOW TO DESIGN YOUR OWN BUSINESS CARDS AT UPRINTING



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FONT STYLE AND SIZES

As a printing company, we’ve worked with thousands of designs. We can say that there is no ultimate rule in creating your business card designs. But, here are font style tips that our design team thinks work well with small prints:

  1. Choose easy-to-read fonts. It’s good to start working with Sans-serif and serif fonts as text styles (Arial, Times New Roman or Helvetica). Sans-serif fonts are ideal to use for a person’s name and/or company name; serif style are for contact details. You can also use them interchangeably, whichever works for your business card design. If you have other marketing tools, it’s ideal to use the same styles across all your materials.

  2. Use only up to two font types. Emphasize your company name or the card holder’s name by using a different font style. But, limit your text styles up to only two fonts to make your design uniform and neat.  

  3. Use power fonts. This is optional, but you may use power fonts to make your company name stand out. Here are some power fonts that you can start working with:

 

Power

Fonts

Rockwell

Impact

Antigoni

Trade Gothic

Century Gothic

Elephant

Mrs Eaves

Felix Tilting

Custodia

Forte

Klavika

Frutiger

Clarendon

Garamond

Agency FB

Gill Sans Ultra Bold

Lithos Pro

Futura

Myriad Pro

Tahoma

Morice

Tina


There is no clear font to a text too small — keep in mind that not everyone has a perfect vision. Don't use text sizes smaller than 7pt for details. But, don’t blow up the font size of the business name —keep design elements in proportion. Check these other key points in designing your cards:  

  1. Title can be the same size as your address or 1 point smaller.

  2. Name is 1 point larger than the other text in your business cards. But it should be no larger than 11 point.

  3. Address should not be smaller than 7 point. Below this point will be hard to read.

  4. Use the same font size for the same group of information. 

  5. Changing text sizes makes your design messy. 

 

POPULAR PAPER TYPES FOR BUSINESS CARDS

You have to consider the quality of materials in selecting specs for your business cards. Thick cardstock are more durable than flimsy papers. Glossy finish has a different impact on your design compared to matte. Read on to know detailed differences among card thickness and coating.

  1. Thickness

    • 12pt. Cardstock – medium weight cardstock with a gloss finish on the one side and uncoated on the reverse side

    • 13pt. Cardstock – recycled cardstocks are this thick; and usually uncoated

    • 14pt. Cardstock – the most common cardstock used for business cards. It’s a sturdy material that can withstand constant handling and it’s not very thick to keep in wallets or cardholders

    • 16pt. Cardstock – slightly thicker than the 14pt and more heavy duty

    • 17pt. Cardstock – thickest cardstock commonly offered by printing companies

  2. Coating

    • Gloss – glossy AQ (aqueous) coating is a water-based, environment friendly coat that enhances prints.  This finish has a brightness level that makes colors vibrant and shiny. These cards are not writeable or printable.

    • High Gloss – UV (ultra-violet) coated stocks are tougher than AQ finish. It’s extra shiny and pops out among other business card designs. It’s fade-resistant too, but you can’t write or print on UV-coated stocks.

    • Matte – also called dull coating because it gives only slight sheen to prints. It has a satin finish which allows the ink to soak into the card stock. This kind of finish reduces smudges and fingerprints.

    • Uncoated – uncoated stocks are natural, dull prints that don’t reflect any light. It’s made up of part recycled materials and is writeable.   
BUSINESS CARDS COLOR SCHEME

Remember that each color conveys different meaning and effect on your customers. Your color choices must reflect the nature of your business. This is how your target market perceives your brand and services. This said, below is a list of colors and corresponding meanings that can help you decide on your design colors.  

White is a positive color which is often associated with purity, innocence, goodness, sincerity, softness and perfection. It reflects growth, creativity and openness.  

White Business Card Color Scheme
Positive meanings of white in business:
  • Cleanliness
  • Innocence
  • Goodness 
  • Calmness
  • Simplicity
  • Efficiency
Too much white can mean:
  • Emptiness
  • Dullness
It's important to note that white space is important in designing because it balances out colors and patterns.

Black color denotes authority, control and power. Sometimes, it also creates an air of mystery and secrecy.

Black Business Card Color Scheme
Positive connotations of black in business:
  • Authority
  • Formality
  • Sophistication
Too much black can mean:
  • Depression
  • Control
  • Withholding
  • Sadness
Blue is a versatile color and can be used in many businesses and professions. Darker shades are more serious than lighter tints. However, blue is not advisable for food-related businesses because it tends to lessen appetite. 

Blue Business Card Design Color Scheme
Positive meanings of blue in business:
  • Honesty
  • Responsibility
  • Reliability
  • Tranquility
Red catches attention. It connotes action and it stimulates senses. It’s a bold choice as business card base color but will most likely stand out among a set of cards.

Red Business Card Designs Color Scheme
Positive meanings of red in business:
  • Passion
  • Action
  • Confidence
Too much red can mean:
  • Anger
  • Danger
  • Aggression
Green usually stands for nature and health. 

Green Business Card Design Color Scheme
Positive meaning of Green in business:
  • Environment- friendliness
  • Wealth
  • Growth
  • Emotional Balance
Orange attracts a lot of positive responses. It is often associated with optimism and cheerfulness.

Orange Business Card Designs Color Scheme
Positive meanings of Orange in business:
  • Adventure
  • Spontaneity 
  • Affordability
Yellow reflects positivity. It stimulates enthusiasm, logic, and playfulness and is ideal for businesses related to children. It also stimulates decision making and communicating, thus advisable for networkers and entertainers.

Yellow Business Card Design Color Scheme
Positive meanings of Yellow in business:
  • Eagerness
  • Interest
  • Spirit
Too much use of yellow may denote:
  • Anxiety
  • Criticism
Have fun creating your cards and remember to keep the layout in line with your brand and other marketing tools. 

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FREE DOWNLOAD - BUSINESS CARD DESIGN VECTOR ELEMENTS

Floral Business Card Designs

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Corporate Business Card Design

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Modern Business Card Designs

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Photography Business Card Design

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