Greeting Card Marketing Ideas

The obvious use of greeting cards is to send them to customers on special occasions. Greeting cards are great seasonal advertisements, sending a card to a customer for Christmas or their birthday is a terrific way to let the customer know that you are thinking of them and view them as more than just a sales statistic. But you don't need to limit their use to holidays or certain seasons. You can use a card at any time since the design of the greeting card is conducive to sending out coupons and special offers in a way that is different than just stuffing them in an envelope or as a postcard. This sort of unique presentation can differentiate your offerings from your competitors.
Greeting Card Design Tips

Don't forget that a greeting card is designed to "greet." In designing your cards, try to make sure that they convey a personal touch and don't come across as generic and mass produced, even if they are. Little things like leaving space for handwritten notes or addressing can take a card from something you send to every customer to something the customer can feel you are sending to them alone. Also, remember that a greeting card has a considerable amount of empty space on it. Don't hesitate to use some of that to slip in some advertising copy or your company logo.
Greeting Card Print Specifications

In addition to allowing for custom sizing, greeting cards can also be printed with different folding styles. You can either print your cards with a horizontal fold where the fold is at the top of the card or a vertical fold where the fold is at the side of the card. Also, you can personalize your card with photos and designs. One thing you should be aware of is that in choosing your sizing, greeting card sizing on UPrinting.com is measured by the full size of the card prior to folding, so if you want a card that measures 3.5 x 5, you need to order a 7 x 10 card.


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Greeting Cards Printing

You have the option to put color on all pages of your greeting cards.  With our printing process, you can have vibrant full color images on the front and back panels of your card, as well as the inner pages, where your greetings can be pre-printed with your holiday message and may even include your company logo near the signatory line. You may also opt to keep the inner pages in a black and white tone.  In addition, you also have the choice to keep the insides blank to make room for lengthy self-inscribed personal messages.    

Our greeting cards are printed of thick and rigid 100 lb gloss cover stock.  The gloss coating makes the images vivid, creating a brighter effect for the pictures and graphics.  The alignment of texts and images may be horizontal or vertical.  We have free greeting card templates and file preparation guidelines which you can get hold of on our site. 
 
For the dimensions, choose from among our sizes of 5” x 7”, 6” x 8.5 and 7” x 10” which when folded in the middle will result to sizes of 3.5” x 5”, 4.25” x 6” and 5” x 7”, respectively.  We also cater to size customization, the smallest we can accommodate being 4.25” x 5.5” which can be made larger at intervals of 0.25” up to a size of 18” x 26” for offset greeting cards printing and 11” x 17” for digital printing.

Digital printing is ideal for short-run orders which have quantities lower than 500 copies.  For large volume orders we can print as little as 500 pieces to as many as 10,000 greeting cards. 

Turnaround times for greeting cards are 4 and 6 business days.  This period pertains to the time from printing until packaging, afterwhich the products are shipped to your address.

 
 

 

 

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Offset Printing
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Greeting Cards

  • Quantities from 500 to 10,000
  • Turnaround: 4 and 6 Business Days
  • Made with 100 lb. Gloss Cover
  • Choose from 3 Sizes and 3 Color Options


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Size
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100 lb. Gloss Cover
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Quantity
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Production Turnaround
6 Business Days
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4 Business Days
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Shipping Options
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