Newsletter Marketing Ideas

The greatest strength of a newsletter is the amount of information that you can provide in a single newsletter. Newsletters are a great way to compile a large amount of information into one convenient place and get that information to your customers. You can also use this same format for instruction manuals and informational handouts for all of the services your company may offer.
Newsletter Design Tips

Since you are asking the customer to read more than just a simple postcard or flyer, it is imperative that you make the cover image and copy compelling enough to entice them to open the booklet. Moreover, since the whole point of a newsletter is to give your customers news and information about your product, you should use the space allowed by the nature of the format to impart enough information to allow your customer to feel that he or she is receiving value for their time spent reading your newsletter. In other words, put a lot of news in your newsletter.
Newsletter Print Specifications

Newsletters can be made in a number of different page sizes and printed on different types of paper stock based on your particular needs. They can also be bound either magazine style (side stitch) or wire bound for greater ease in flipping the pages. You can also design and order heavier cover stock to make your newsletter more durable and to give it a different look.



Newsletter Printing

U-Printing’s printing services is extended to other effective marketing tools such as newsletters. 

Our newsletter cover page can be made of either a thicker and sturdier 100 lb gloss cover stock that can protect the inner pages or 100 lb text stock that matches the sheets in between. 

Stock types come with either gloss or matte finish. Gloss coating provides a moderately brilliant surface luster, while a matte finish gives a very subtle hint of sheen against the light which creates a subdued satiny effect.

Your full color pages can range from 8 to as many as 96.  To hold these pages together, you may opt for saddle stitching with staple wires at the spine, or wire-O binding with double loop wires. Either way, each leaf is securely fastened to each other after newsletter printing.

Choose from an assortment of size options which include 8.5” x 11”, 11” x 17” and 12” x 24”, which when folded result to 5.5” x 8.5”, 8.5” x 11” and 12” x 12”, respectively.  For custom sizes, the minimum size is 4.25” x 5.5” but may be enlarged to as much as 18” x 26” at increments of 0.25” for offset printing.  For digital printing, on the other hand, 11” x 17” is the maximum.  This involves short-run orders of less than 500.

The range for offset newsletter prints is 250 to 20,000, and these can be shipped after turnaround times of either 4 or 6 business days, depending on your request. 

We also have standard complementary services such as instant price quotes, live one-on-one technical assistance and project review that come free of charge.

     

 

More Newsletter Printing options below: 

 


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